As it does every year, El Publicista updates and publishes the ranking of the best advertising production companies in Spain, where for the third year in a row Canada has managed to position itself in first place.
Both producers and agency creatives have once again considered the Catalan production company worthy of occupying number one on the list, with a total of 132 mentions, thanks to the 2,743 votes received. Likewise, the vast majority of those surveyed had Canada in mind in one way or another in their answers.
This favourable result was not only due to the quality of its projects, as other aspects were also valued, particularly in terms of recruitment.
Regardless of whether or not they had previous experience with the company, participants were asked to indicate the production companies they found most attractive to work for. This aspirational aspect was also a point in Canada’s favour, as with 89 mentions, many of the answers were positive, stating that they would like to work on a branded project with them.
These 89 mentions are also repeated with Primo, considered from this data to be the other most aspirational production company. Both are followed by Agosto, Blur Films, La Joya, Lee Films, Garlic Films, Bambina, Zissou, Antiestático, Pueblo and Lobo Kane, all associated with the APCP.
The list has been obtained from the study ‘Advertising production in Spain 2022’, which on this occasion has changed the methodology and allowed respondents to make an open list during the survey. This has made it possible for 50 production companies to enter the list, a higher number than in previous years.
Sharing the top spots on the podium, following Canada, are other APCP members: Lee Films, La Joya, Agosto, Primo, Blur Films, Antiestático, Harry, Garage and Garlic occupy up to tenth place.