In early 2025, we welcomed post-production companies and unveiled a new identity..
The inclusion of post-production companies has been one of the most significant milestones for the APCP in 2025. With the addition of eight new post-production studios, the association takes a decisive step toward a more integrated and representative model of Spanish advertising audiovisuals, bringing together under a single umbrella both production companies and image and sound post-production firms.
This integration is part of the collaboration between the APCP and the AEPP, announced by its president, María Jesús Horcajuelo, with the goal of consolidating the interests of both groups, strengthening industry representation, and continuing to promote standards of quality, innovation, and excellence. The alliance recognizes the fundamental role of post-production in the advertising film value chain and highlights the technical, creative, and human work carried out by these studios across the country.
With this addition, the APCP expands its mission: defending the socioeconomic interests of its members and the sector as a whole, strengthening associative culture, and advancing together in facing current challenges such as digitalization and sustainability. The inclusion of the new post-production companies amplifies the voice of Spanish advertising audiovisuals, boosts their competitiveness, and represents a key step toward their projection in the global market.
To reflect this new stage, the APCP unveiled a renewed visual identity that maintains the original colors and spirit of the association, but with a more modern and dynamic aesthetic symbolizing its evolution and growth.
Welcome Beat Music, BSO, Idea Sonora, Lastcrit, Metropolitana, Pijama, The Lobby y Wework!
