The Association strengthens its institutional role with key alliances for the present and future of advertising cinema alongside Spain Film Commission and ADDP.
The year 2025 was marked by important strategic agreements that consolidated the APCP’s role as a key interlocutor for advertising cinema and audiovisual production in Spain. Among these, the agreements reached with the Spain Film Commission and the Association of Advertising Directors (ADDP) stood out, both aimed at strengthening the industry through collaboration, transparency, and the promotion of best practices.
The agreement with the Spain Film Commission was a long-awaited alliance recognizing the essential role of advertising as an economic driver for filming across regions, complementing the visibility provided by fiction productions. The pact laid the groundwork for establishing a permanent communication channel between the APCP and SFC, with regular meetings to analyze industry challenges, collaborate on joint events and activities, and advance projects related to innovation, economic impact, or the legal framework for productions. It also reinforced cooperation in the international promotion of Spain as a destination for advertising shoots, particularly in the service sector, aligning with the institutional collaboration trajectory that the APCP has developed since 2016.
Equally significant was the agreement signed with the ADDP, which reaffirmed the shared commitment of both associations to transparent, fair, and equitable pitch processes. Through this framework, the APCP and ADDP worked in coordination to promote compliance with current legislation, payment for pitches, equal access to information for all participants, and the standardization of processes through the use of the brief form agreed upon with other sector associations.
The agreement also included clear commitments regarding sustainability, gender parity, and the active participation of all involved parties, reinforcing a shared vision of a more ethical, responsible, and equitable industry.
With these historic agreements, the APCP took a decisive step in 2025 in its work to defend and strengthen the sector, promoting institutional collaboration as a means to ensure solid, transparent, and sustainable development of advertising cinema in Spain.
