During 2025, the APCP signed a collaboration agreement with La FEDE with the aim of continuing to promote transparency, best practices, and the strengthening of relationships among the different players in the advertising sector.
La FEDE, Association of Communication Companies, is the business organization that brings together advertising and communication companies in Spain and has more than 40 years of experience, encompassing over 120 companies and associations representative of the various groups in the industry. Its work focuses on promoting the development of the advertising sector, a key driver of society, through the representation and defense of its members’ interests, dissemination, research, and the creation of synergies.
In this context, the APCP signed this agreement to exchange knowledge, experiences, and joint work, establishing a framework of collaboration that benefited both organizations and the common objectives they share. Following this alliance, both associations began participating in each other’s projects and events, promoting the dissemination of advertising audiovisuals and offering advantages to the members of both entities.
As part of this commitment, the APCP also joined the Fair Contests platform, promoted by La FEDE to foster transparency, fairness, and ethics in advertising contests. This initiative seeks to ensure fairer processes at all stages, specifically incorporating advertising audiovisual production, encouraging competition based on quality, efficiency, and respect for the time needed for research, creativity, and excellence in results.
This alliance represented another step in the APCP’s roadmap during 2025, reaffirming its commitment to good practices, professionalization, and the excellence of the advertising and audiovisual industry.
