2025 was a decisive year for APCP, marked by growth, institutional consolidation, and intense activity that reinforced its role as a benchmark for advertising film and audiovisual production in Spain.
Growth and strengthening of the association
During this year, APCP added new members, expanding and diversifying a community that continues to grow in talent, capabilities, and representativeness. In addition, the unification of post-production companies under a new image was carried out, a strategic step that reinforces the identity and cohesion of the sector.
The association also joined La FEDE, strengthening its presence and voice within the national advertising and creative ecosystem.
Active presence in the sector and key events
Throughout 2025, APCP was present, collaborating, promoting, or organizing more than 20 events, meetings, and sector initiatives, with special prominence in Valencia, Málaga, and Cannes. The year featured key milestones such as the Gerety Awards, Iberseries, El Sol, FCPC, El Ojo de Iberoamérica, and audiovisual cluster meetings.
Boosting the territory and the industry
During the year, three scouting initiatives were carried out, presenting more than 15 locations with high potential for shoots and energizing audiovisual activity in Málaga, Tenerife, and Valencia.
Production: figures that speak for themselves
In 2025, APCP member production companies produced more than 500 advertising spots. Musical activity was also outstanding, with more than 20 music videos for national and international artists.
Recognition and creative leadership
APCP-associated talent was recognized with nearly 300 national and international awards, consolidating APCP as the main driving force behind advertising film in Spain.
Institutional commitment, sustainability, and future
In 2025, APCP intensified its institutional work, participating actively in the Madrid Audiovisual Cluster and publishing the CREAST sustainability report, reaffirming its commitment to a more responsible production model.
A year to remember
2025 was, without a doubt, a year of growth, recognition, and consolidation for APCP.
