APCP Production Companies awarded at c de c

By June 21, 2021 News No Comments

The Gala of the National Creativity Awards 2021 organised by the c de c took place on 19 June. 

Once again, the Kursaal in San Sebastian was full of talent!

The National Creativity Awards were presented in person and among the winning pieces there were many of our production companies!

The presenters and entertainers of the evening were Pantomima Full, who made us laugh and smile talking about the classics of the life of those of us who work in advertising, such as the famous “changes” of the clients and the “give it a go” of the seniors.

Judith Francisco, president of the c de c, opened the gala by talking about the relativity of the concept of time and the elasticity of the future. 

Guille Viglione, director of Días C, focused his speech on three words: “transformation, embrace and thank you”. He reflected on the importance of ideas and of working in a transversal way and with different disciplines. He closed by saying thank you for celebrating this day together.

The winners of the c de c de honor were José Luis Esteo and Daniel Solana, both of whom shared their joy, emotion and great gratitude for what this profession has given them.

The winner of the Juan Mariano Mancebo Award: Guilherme Pinheiro, with a special mention to Andrea García and Marta Galán.

Cima Award to Gettingbetter for the #NoMoreMatildas campaign.

The awards were deliberated online by the fifty members of the jury and with the president in Tasmania. There was a lot of talent and creativity in all the pieces submitted and selected. Here are the winners from the APCP production companies:

 

ESTRATEGIA – PLATA

Big good – McDonald’s – TBWA | Only 925

Navidad – Disfrute en vida Navidad – Campofrío – McCann | La Joya

ESTRATEGY – GOLD

Cierra videollamada, abre EVO – EVO Banco – Sioux & Cyranos | Havas Media | Pueblo

CONTENT – SILVER

Vecinooo – #MiStoryMi10 –  Xiaomi – Casanova| Only 925

INNOVATION – GOLD

Lola – Con mucho acento – Cruzcampo – Primo | Ogilvy

CRAFT 

SILVER – Art Direction

Vecinas – Compartir como nunca – Lotería de Navidad – Agosto

CRAFT – Direction of photography

SILVER – No censures lo que sientes – La Prohibida – &Rosàs | CANADA

BRONXE – Corazón loco – Corazón loco – La Quiniela – China | Lobo Kane

CRAFT

SILVER – Production Management

El tiempo nos hace mejores – Toyota | Harry

CRAFT

GOLD – Copywriting

GOLD – Art Direction

Lola – Con mucho acento – Cruzcampo – Primo | Ogilvy

CRAFT – Direction. Realisation.

GOLD – Alive – Cupra – &Rosàs | CANADA

BRONZE – El hotel – Vive como si nadie te conociera – Seagram’s Gin – China | Agosto

CRAFT

GOLD – Special effects

Lola – Con mucho acento – Cruzcampo – Primo | Ogilvy

CRAFT

BRONZE – Casting and Direction of Actors 

Cierra videollamada, abre EVO – EVO Banco – Sioux & Cyranos | Havas Media | Pueblo

Mascarillas – No nos rendimos – Lotería Nacional | Sorteo de El Niño –  Pueblo | Contrapuntoç

CRAFT 

BRONZE – Graphic design

Lola – Con mucho acento – Cruzcampo – Primo | Ogilvy

 

IDEAS

SILVER – Disfrute en vida Navidad – Disfrute en vida Campofrío McCann | La Joya

SILVER – Big good – McDonald’s – TBWA | Only 925SI

SILVER – Cierra videollamada, abre EVO – EVO Banco – Sioux & Cyranos | Havas Media | Pueblo

BRONZE – Corazón loco – Corazón loco – La Quiniela – China | Lobo Kane

GOLD – Lola – Con mucho acento – Cruzcampo – Primo | Ogilvy

Concha Wert, general director of the Club de Creativos, took the stage to present the video by Edu Pou, president of this year’s Awards Jury. 

A standing ovation filled the Kuraal and the entire audience rose to their feet before she even spoke.

Concha said that she had just recived a WhatsApp message to Edu, who was following the gala at the same level as he had participated from Australia during the whole deliberation process. At that moment it was 5am in the morning in Tasmania. 

And… from Tasmania the video of Edu Pou revealed the Grand Prize which went to the work of the APCP production company Primo…

Lola – Con mucho acento – Cruzcampo – Primo | Ogilvy

Concha Wert invited the Ogilvy team on stage, adding that they themselves were the first interns to pick up the first Día C award at the gala. 

CONGRATULATIONS TO ALL THE WINNING PIECES AND THE TEAMS THAT MADE THEM POSSIBLE! 

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