The round table discussion by the Statement team focuses on innovation with the participation of Joan Amat (Managing Director at Statement) and Inés Dueñas (Generative Ai Artist at Statement).
The second day of the APCP Festival comes with a panel discussion on a topic as topical as Artificial Intelligence. The panel will be led by professional experts from the Statement team, a post-production company and a collective of creative minds dedicated to creating engaging visual experiences in advertising, music videos, entertainment and original content. Through the panel ‘Welcome SXXII: Insight into the trends and future of AI’ they will explore the latest AI-powered tools and techniques that are revolutionising content creation in the world of advertising. From instant surreal environments and hyper-realistic product recreation to cutting-edge video transformations and interactive advertising workflows, they will delve into new trends and creative possibilities at the intersection of art, technology and storytelling. An invitation to discover how AI is transforming industries such as fashion, gastronomy or entertainment among others, offering new ways to generate and enhance visuals with unprecedented speed and precision.
Meet the speakers!
Joan Amat
Managing Director at Statement
With over 15 years of experience in client management, team leadership and production staff mentoring, Joan Amat has firmly established himself in the Spanish and international advertising and animation production markets. Joan’s expertise is based on a strong background in Visual Effects (VFX) and Computer Animation for commercials and feature films. He is adept at navigating diverse digital and CGI workflows, including virtual production (VP) and experiential projects, which has allowed him to effectively manage complex production environments. In recent years, Joan has assumed the role of General Manager at several leading VFX companies, where he has overseen all aspects of the company’s operations, from project management to business development, reinforcing his reputation as a strategic and results-driven leader. Throughout her career, Joan has collaborated with some of the world’s most recognisable brands, including The Coca-Cola Company, Pepsico, Amazon, Audi, Mercedes, Instagram, OPPO, Procter & Gamble, Danone, Universal, Unilever, Budweiser, Estrella Damm, Konami, MTV and Shiseido, among others.
Inés Dueñas
Generative Ai Artist at Statement
Inés is a visionary Creative Specialist with a deep passion for leveraging the latest advances in artificial intelligence to drive innovation in content creation and production processes. With a strong focus on AI-driven projects, she excels at conceptualising and executing innovative solutions that improve both creative output and operational efficiency. His expertise lies in integrating generative tools and AI technologies into the creative workflow, enabling teams to produce high quality content at an accelerated pace while maintaining originality and artistic integrity. Throughout his career, he has demonstrated a remarkable ability to stay ahead of technology trends, constantly exploring and implementing new tools that redefine the possibilities of digital content. Her proficiency in AI has allowed her to pioneer innovative approaches in a variety of fields, from video editing to content strategy, ensuring that her projects are not only efficient, but also resonate with contemporary audiences. In his previous role, he led a dynamic team of video editors, where he focused on optimising and automating content production for high-profile online creators, including YouTube creators such as MrBeast. Under his leadership, the team developed streamlined processes that significantly reduced production times while maintaining the creative quality for which these creators are known. His work in this field has been instrumental in transforming the way digital content is produced, pushing the boundaries of what is possible with AI.
