Valencia Film Office organized a walk through the city for APCP member production and post-production companies.
In parallel with the Advertisers’ Forum, the morning of November 6 started with a scouting trip organized by Valencia Film Office, which took our associated production and post-production companies to visit some of the spaces with the greatest potential for deploying advertising shoots in the city. A walk conceived from production, for production.
The route included stops such as the Hortensia Herrero Art Center, the Palacio del Marqués de Dos Aguas, the Central Market and the Coven Carmen building. The scouting opened up the view to different textures, scales, geometries, and atmospheres as possible scenarios for future campaigns.
Regarding the route, the Hortensia Herrero Art Center offers a historic spot with medieval origins built on the ancient Roman Valentia, in which original architectural elements have been respected.
After this, the attendees headed towards the second destination, the Palacio del Marqués de Dos Aguas. With a rococo style, this palace is located on land originating from a Roman necropolis from the 1st to 3rd centuries AD.
Finally, the last two locations were visited: on one side, the Central Market, one of the most attractive and visited buildings in the city of Valencia, with architecture that is integrated with the Lonja de la Seda and the Church of the Santos Juanes. And, on the other side, the Coven Carmen building, the desacralized church converted into a multipurpose space ideal for events and shoots.
The representatives of the organization insisted on a key message for our associates: Valencia is committed to attracting more advertising and more productions, with an ecosystem that unifies heritage, logistics, permits, and a local network that wants to promote more shooting in the city. The final feeling was shared: the tour made it clear that the city has more potential than we often think. Valencia not only hosted our thirteenth commercial film workshop; it confirmed new windows to boost the production of advertising cinema in the city.
