The actress and activist, winner of the Best Actress Award at Cannes 2024 and a symbol of transformation in the industry, will open the XIII APCP Festival in Valencia in an interview that promises to shake consciences and celebrate authenticity.
This is not just any opening. It is a declaration of intent.
The XIII Commercial Film Workshop will kick off with a guest who embodies bravery, art, and the revolution of new times: Karla Sofía Gascón. Actress, writer, and activist, Gascón is much more than a brilliant performer; she is a symbol of cultural transformation and a voice that has made change her stage.
Globally recognized after conquering the Cannes Film Festival 2024 with her role in Emilia Pérez —for which she received the Best Actress Award, in addition to nominations for the Golden Globes, BAFTA, and Oscar—, Karla Sofía has become the first trans woman to achieve such international recognition. Her career is a journey of overcoming that spans from great Mexican telenovelas to the most awarded cinema of recent years.
Awarded by the Ministry of Equality with the Rainbow Recognition, and by the Ministry of Culture of France with the Order of Arts and Letters, Gascón has consolidated herself as an artist who breaks molds and redefines the limits of art, identity, and truth.
Her inaugural interview at the Festival, conducted by Carlos Montiel, executive producer of FIGHT, a key profile in the new generation of Spanish producers. With a global vision and current approach, Montiel has worked on international campaigns for agencies such as Sra. Rushmore, Ogilvy, or LOLA MullenLowe, as well as for production companies such as TBS and FIGHT. His perspective combines creativity, agility, and a fresh understanding of new audiovisual languages and formats, providing the ideal counterpoint to dialogue with such an inspiring figure as Gascón.
A talk that will also resonate with an invisible thread in the program: Karla Sofía is part of the campaign The cause of the accident that caused the fire by CANADA for ICEX, one of the most outstanding pieces of the year and which will precisely be analyzed in a practical case during the Conference.
Thus, art and advertising intertwine in the same space —that of risk, emotion, and the search for meaning—. Because if Karla Sofía Gascón represents anything, it is that: the freedom to create from what one truly is.
