To demonstrate that dreams do come true and that it’s possible to reach screens worldwide, the APCP Conference will showcase the career of this Argentine director as an excellent example of emerging talent.
In the world of advertising and audiovisual production, each project is a journey that begins in the imagination and materializes through talent, technique, and passion. This reflection will be the focus of the case study “From Dream to Screen: The Journey of Nicolás Bori, from Young Director to ‘Breaking Glass’,” in which we will learn more about the Argentine director Nicolás Bori, introduced by Matías Dumont, CEO and founder of Antiestático.
Bori is a young director, recognized by the Young Director Award, who perfectly embodies the spirit of the competition. This presentation continues the dialogue initiated by François Chilot, president and founder of the Young Director Award, and Ingrid Bragemann, the competition’s ambassador in Spain and Latin America: a space where the ideas sown at the YDA blossom into real-world examples of success and professional growth.
Thus, the director will recount his journey to creating Breaking Glass, an antistatic campaign for Scandinavian Airlines (SAS). The work has been recognized at the world’s leading advertising festivals and awards, including the Clio Awards, El Sol, Ciclope, LIA, Gerety Awards, Shots Awards, and the New York Festival, among others. Each award reflects not only the creative excellence of the piece but also Bori’s ability to connect storytelling, technique, and sensitivity, achieving a global impact that transcends mere advertising and becomes a high-level form of visual culture.
The presentation will be introduced by Matías Dumont, a leading figure in the industry with over 20 years of experience and founder of Antiestático, VENI.TV, Picnic Content, and RIFT, among other companies. Dumont has worked with global clients such as Nike, Netflix, Ferrari F1, and Coca-Cola, and has received prestigious international awards. His perspective provides a framework for reflection on the evolution of young talent and the challenges of taking an idea from conception to final on-screen execution.
Nicolás Bori, an Argentine commercial director based in Berlin, invites us to explore how a story is built from emotion and visual precision, combining storytelling, humor, social impact, and technical challenges such as CGI, VFX, and virtual productions. His work has been internationally recognized at festivals such as Cannes YDA, Clio, ADC, El Sol, and the New York Festival, and exemplifies how creativity and discipline can converge to transform ideas into unforgettable experiences.
