AI, Artisanal Intelligence: Advertising with soul, an industry that never stops

By September 18, 2025 News No Comments

Our production companies continue shooting at the highest level and we bring you all the news of their latest productions.

THE PRODUCTION CLUB

The Production Club has been shooting for 4 days in different locations in Lisbon with Gonzaga Echegaray and Luis Guijarro as DOP.


 

OXÍGENO:

Producciones Oxígeno México signs Ford Mexico’s 100th-anniversary campaign, with the spot “First Day of Class”, directed by Carles Lázaro and created by VML. Manuel Caballero was the DOP and executive production was handled by Renata Rojo and Sonia Uribe. One of 18 emotional stories shot aboard the Ford Territory, the Escape Hybrid, and the Ranger Wildtrak.


 

GRAYSKULL

The production company Grayskull produces the latest Lego campaign in which the brand launches its “Brickbuster” starring Tom Holland, directed by Los Pérez. Shot in Barcelona, it featured a top-level international team, including executive producers Daniel Monedero, Jesús Álamo and Álvaro Priante, DOP Benjamin Todd, production designer Antoni Castells and the post-production team at Time Based Arts.


 

GOOD COMPANY

The production company Good Company signs the new photo and video campaign for Grau, starring soprano Serena Sáenz. A project that featured the unique vision of Manuel Outumuro and the audiovisual direction of Javier Zarza.


 

FIGHT

Fight Barcelona shot a campaign this week for the Larsson Duprez agency for Conforama with Gloria Marzabal and Uri Segarra as directors.


 

DOS35

The production company DOS35 has been at the forefront of the latest campaign for Honor, together with the Arnold Fullsix agency. Three pieces directed by Jep Barcelona, with cinematography by Raúl Tenreiro and executive production by David Rodríguez and Edurne Domínguez, shape this new project.


 

CANADA y Metropolitana

CANADA and Metropolitana join forces in Hornbach’s latest spot “No Project Without Drama”, directed by Lope Serrano. In this spot, the cinematography was handled by Niklas Johansson, and executive production was led by Vera Portz and Victor Mata Noguera. The color grading, signed by Marc Morató, also stood out.


 

BLUA

BLUA’s shoot this week is in Barcelona with Cristina Tomàs as director, Omar Daher as DOP and Dani Pujalte as campaign photographer.


 

ANTIESTÁTICO

The production company Antiestático presents its latest work for Cisco, a project directed by Tata Pérsico that featured the general executive production of Matías Dumont and the executive production of Leandro Ekman and Mariana Biquard.


 

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