Its here, it’s arrived! The provisional advance of the program that we have prepared for the Commercial Film Workshop days!
We are working to give you the best content and we want to tell you a little more about some of the conferences and workshops.
The morning of October the 19th will be very educational with the workshops that will be carried out by different professionals in the sector.
Connectivity nowadays. This matter will be divided into three parts.
-Wireless connectivity in filming: workshop on lights where VELVET and SERVICE VISION collaborate. They will tell us about the connectivity between the luminaires in the filming and how the new LED sources have caused a great change.
In the current shootings there has been a very important incorporation in recent years, practically all the shootings use a greater or lesser number of LED luminaires.
This has been a great change, not only because of the intrinsic benefits of this new technology, but also because of other technologies that have benefited from the advantages that LED sources allow.
One of these “friendly” technologies would be the emergence of wireless connectivity on set.
They will make an approach to how wireless technology is currently used in film and advertising shootings.
A brief presentation of how the connectivity between the luminaires was until recently in the filming and how this has changed with the arrival of the new LED sources and how its advantages have also affected other conventional, non-LED luminaires: tungsten, HMI, fluorescent
They will explain how this wireless connectivity affects not only Camera and Lighting, but also other departments such as Direction, Production and Artistic.
-What is 4K HDR and how does it affect production? Sponsored by EPC and in collaboration with VELVET. We will learn all about this new recording technology and how it manages to improve productions.
In recent years, a new technology for filming but especially for viewing, both in fiction filming and in sports recordings, has made its debut at the high end level: 4K HDR.
This new image reproduction system improves color reproduction, with more subtle nuances in both hue and saturation, increases the dynamic range by achieving more intense blacks and highlights with greater brightness, and increases the level of perceived detail.
This new technology affects the different Departments involved in the generation of images.
Streaming in shoots: from the hand of our main sponsor MIMETIK who will talk about the importance of streaming.
In this last year, streaming has become essential.
A workshop where we will learn everything that streaming has advanced since it began and the technologies that work the most today.
-Sending a signal to clients / agency / directors to their respective countries in order to continue shooting normally.
-Global sample of the different needs that foreign customers have to be able to respond effectively when they stream and be prepared for a good service.
The above interesting block, and to finish the morning activities, will be followed by the future of our industry, which is getting strong and we like that!
The potential of Young Talent. Spanish quarry.
Students from MIAMI AD SCHOOL will present us success stories and winners at the latest festivals in the sector.
Two teams will tell us in detail about the creative process that led them to win an award.
We trust and support the new professionals in this sector and through this workshop we want to motivate all the students who are watching us to continue on this path, because it is a wonderful profession where magic is done.
This workshop will be presented by Nunu Muñoz-Ramos, Creative and founder of FLIRT, and also an alumnus of Miami Ad School.
On the afternoon of the 19th we have a series of extremely fascinating conferences:
Have we already told you that we are sustainable? At 18:25 the conference starts:
Changing our production model to Zero Waste and Carbon Neutral
With the aim of inspiring, informing and ultimately prompting people to act, GREEN THE BID will tell us why it exists and how it is working with APCP to achieve its goal.
Speakers:
Kat Friis, Co-Founder Green The Bid
Gabi Kay, Co-Founder Green The Bid
Jessie Nagel, Co-Founder, Green The Bid
Eduardo Vieitez, CEO Creast
Advertiser: TBC
Presenter and Moderator: Alba Barneda, Head of Production. Canada
On October the 20th, the festival of production continues with three fantastic conferences and the APCP 2021 Awards Ceremony.
From 12: 00 / 12:45 we give it rhythm with the presentation:
SPANISH MUSIC AS A NATIONAL POWER.
At this table sponsored by Alondra Music we will discuss: How does culture influence music within advertising?
Speakers:
Paco Damas, what else can you tell us about the musical project “Las Sinsombrero”
Patricia Varas, Managing Director at Alondra Music
We will have more speakers that are yet to be confirmed.
Moderator: Fernando Vertua, Executive Producer Fight Films
