- ‘A diamond is forever’: the female gaze of the 2022 Gerety Awards
- The 5th edition of the Festival Cine por Mujeres acknowledges the value of cinematography in the Netherland
- ‘A diamond is forever’: the female gaze of the 2022 Gerety Awards
The Gerety Awards is a four years old creative festival, during which female creative leaders get together to select the best of the best in the advertising industry from a female gaze, rewarding creative excellence independently from the creators. But what is the difference between this and other festivals? In the Gerety Awards the winning campaigns are selected by the most powerful consumers in the world, women.
After unveiling the winners of the 2022 edition, the Gerety Awards have announced the agencies, network and holding company behind the campaigns that have known how to better connect with the female audience. The jury has given 5 Grand Prix, 34 Gold, 58 Silver and 77 Bronze awards, and 139 projects got to the Shortlist.
Wunderman Thompson Argentina was awarded LATAM agency of the year with its 3 Gold, 1 Silver, 1 Bronze awards for the Degree Inclusive campaign and its 2 Bronze awards for NumbersSyndrom – ASDRA. Victoria Cole, CEO of Argentina & Chile: ‘It is a great honour receiving this prize,specially for WT Argentina. We are very happy to receive this recognition in such a unique festival in our industry. What we have enjoyed the most was how we managed to connect with people with different abilities, from different regions and time zones, working with communities of disabled people. All of it to achieve our goal: making the world a more inclusive place. From that perspective, the Gerety jury’s acknowledgement of our hard work has a very special meaning. We are really grateful’.
72andSunny was the most awarded company with 2 Gold, 2 Silver and 4 Bronze awards, as well as 6 Shortlist with its campaigns for National Football League, Call of Duty, The Flow Initiative, Adobe and Tinder. Evin Shutt, Global Chief Executive Officer: ‘ We have a lot of respect for the Gerety Awards and the harmony we share in our ambition to make the world a better place through our people and work’.
The award for Network of the year goes to McCan Worldgroup, counting on 15 network agencies that contribute with their campaigns. Suzanne Powers, Global President, Chief Strategy Officer, McCann Worldgroup: ‘It is very exciting to be awarded with this prize for the second year in a row, as well as clear proof of how important it is for our industry to have a diversity of perspectives for creativity’.
WPP has been selected as Holding Company of the Year. Rob Reilly, Global Chief Creative Officer from WPP: ‘Creativity is fundamental for everything we do in the WPP, but what really makes this award special is seeing how our work echoed with a 100% female jury made up of the leaders in our industry. In the WPP, our mission is to contribute to an equitative and inclusive culture made for everyone, and I am proud of being part of a team that is constantly trying to redefine the standards for the advertising industry’.
You can find out who the rest of the winners are by clicking here
The Gerety Awards. Its name is born as a tribute to Frances Gerety, a female editor that, in 1948, created the slogan: ‘A diamond is forever’. And it is true that, just like diamonds, this type of festivals and ínitiatives should exist forever.
- The 5th edition of the Festival Cine por Mujeres acknowledges the value of cinematography in the Netherland
Every year during the Festival de Cine por Mujeres, a guest country receives the honour of being the main protagonist of the Focus section. This 2022 is time to appreciate and highlight the films made by women in the Netherlands.
Being the 5th edition of the Festival, it is a perfect occasion to connect the perspective of the dutch directors with the Spanish audience, gathering important personalities that value international talent.
Furthermore, the European country has a big chance at winning, since it has an audiovisual industry in which women are more present by the day. Thanks to the recognition of directors like Marleen Gorris, events like the one in Rotterdam and the IDFA are held.
Thus, this 27th of October, during the Focus section, we will enjoy the presence of the following guest directors: Heddy Honigmann, Urszula Antoniak, Aliona van der Horst, Karin Unger, Halina Reijn and Gioia Smid.They will show their projects and talk about the details of each of them.
The new programme has 7 titles that have not been commercially released in Spain, which we will have the possibility of enjoying in the Academia de Cine y Cineteca de Madrid. The films are: Heddy Honigmann’s ‘There Is No Path’ (which will be the opening screening as a tribute for his recent passing away); Urszula Antoniak’s ‘Magic Mountainsy Splendid Isolation’; Aliona van der Horst’s ‘Turn Your Body to the Sun’; Karin Unger’s ‘Ten Songs for Charity’; Halina Reijn’s ‘Instinct’; Gioia Smid’s ‘Pim & Pom: The Big Adventure’
This programme has been created with the help from the Embassy of the Netherlands in Madrid, as well as in collaboration with the SEE NL (an entity that promotes the visibility of Duch movies in the international market).
But wait, there is more! Besides the aforementioned directors, many female professionals from the Netherlands working in the audiovisual industry will be participating in round tables for this edition. For example, we will have the opportunity to listen to Esther Bannengerg (Producer, Distributor and Adviser), and Margje de Koning (Art Director of the Movies that Matter festival) at the Auditorio del Espacio Fundación Telefónica.
There is a lot of information yet to know. Do not miss out their latest news, click here to visit their website.
Also, do not make other plans for the 27th and come to the event to acknowledge the value of films and of all the women in the world. See you there!
