In no time the 10th Advertising Film Production Conference will take place, as well as the events that will be held and that we have been unveiling these last weeks. Now, it is time to talk about ‘A conversation with…’, a talk in which Mónica Moro and Lope Serrano will participate.
Mónica Moro is the President of the Club de Creativos, also known as c de c, Creative Director and foundress of ‘This is Libre’, and will be Lope Serrano’s interviewer. With extensive experience in the advertising world, she describes herself as a storyteller, writer, strategist… For she tries to create stories that are not perceived as an advertisement and that connect with the audience.
As for Lope Serrano, he is the director of Canada. Some of his last projects have become internationally renowned, as he has worked in the making of international music videos, spots and short films. Amongst them we find, for example, Dua Lipa’s Love Again and Physical music videos, and Tame Impala’s The Less I Know The Better; as well as campaigns such as Miu Miu’s The Twist or Renault Kangoo’s Open for Big Things. His projects, just as it is mentioned on the CANADA’s website, tend to have the common denominator of evading reality.
During this conversation they will talk about the creative process inside the advertising industry, taking the aspects of the aforementioned that they expertise in as a reference. Do not miss out!
