AI, Artisanal Intelligence: When the sun comes out, the DOP dances

By February 25, 2026 News No Comments

Good weather brightens up the shoots and projects of our associated production and post-production companies. Here are some of them!

THE PRODUCTION CLUB

The production company The Production Club has been filming a project directed by Gonzaga Echegaray with Luis Guijarro as DOP, during one day in Madrid.


ROMA

Roma reminds us of the value of helping each other with “Help!”, a spot for SANTALUCÍA by Oriol Villar and directed by Pep Bosch.


PRIMO

Primo launched “Nano y Choco,” a campaign for the porqueViven Foundation. It is a live-action and animation short film about friendship, support, and bravery in the face of illness. It speaks to the essential: being there, caring for, and sustaining those who need it. It is directed by Mab & Becho and stars Paco León and José Coronado. The production team included Victoria Piantini as executive producer, Ana Castellano as production manager, and Macarena Mateos as coordinator.


PALMA PICTURES

The Palma Pictures team shot a new campaign last week in Mallorca for a renowned alcoholic beverage brand. The production’s main setting was a tennis court, taking advantage of the island’s locations for this new advertising project.


IGLOO

Igloo released Uno de los tuyos (One of yours), a campaign for Ginos directed by Toño Mayor, where details and tradition are a fundamental part of the good craftsmanship of Italian cuisine. A polished and elegant image, and a touch of humor, are the key to this piece which the production company is very proud of.


HARRY

Harry presents the new campaign for Línea Directa, titled Superseguros (Super-insured).


ANTIESTÁTICO

Antiestático is in Madrid shooting a new secret project under the direction of Tomás Peña. The executive production is led by Matías Dumont and Antonio Ruiz, with Matías Aisen as producer. The piece stands out for its visual impact, with Muscle Beach for the development of special effects and VFX.


 

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