With the premise of being “Where advertising and cinema meet,” this edition will focus on the close relationship between fiction and advertising through presentations by top-level voices.
The Association of Advertising Film Production and Post-production Companies (APCP) will hold the VIII Edition of the Advertising Film Production and Post-production Activities next March 11, at the Teatro Echegaray in Málaga, within the framework of the Málaga Festival. This is an essential event for professionals in the sector and emerging talent, which this year is articulated under the claim “where advertising and cinema meet”.
Between 10 am and 2 pm, the program will bring together some of the most relevant production companies and creative platforms on the national and international scene to reflect on the strong connection between fiction, advertising, branded content, service and music videos, and on the key role played by production as a creative and economic driver of the audiovisual industry in our country.
The conference proposes a journey through different formats, processes, and perspectives, highlighting the talent of the production and post-production companies associated with the APCP and showing how advertising, beyond its commercial function, drives innovation, narrative, and technical excellence throughout the audiovisual ecosystem.
DISCOVER THE PROGRAM
“De 30 segundos a dos días” (From 30 seconds to two days) – Gonzaga Manso | In collaboration with ADDP
The conference will kick off with a reflection on the increasingly blurred boundaries between advertising cinema and fiction. The director Gonzaga Manso will share his experience jumping from the short format of the spot to the feature film with Dos días (Two Days), his cinematic debut. A session on the creative processes, filming rhythms, and learning that emerges from moving between both worlds. More info here.
“Donde las historias cobran vida” (Where stories come to life) – Solworks | Álvaro Iglesias
The focus will shift to production service, one of the great drivers of the Spanish audiovisual industry. Álvaro Iglesias, founder and executive producer of Solworks, will analyze the opportunities Spain offers as an international set, the value of local talent, and the keys that turn our country into a privileged destination for major productions, supported by recent success stories of the company. More info here.
“La causa del accidente que provocó un incendio” (The cause of the accident that caused a fire) – CANADA x ICEX | Alba Barneda
One of the most anticipated sessions of the program arrives after its success in Valencia and its recognition as Best Production of 2025 at the APCP Awards. CANADA, together with ICEX, will break down the creative, strategic, and productive process of this acclaimed piece conceived as a fiction short film, showing how advertising can reach levels of narrative and cinematographic excellence recognized in the main international festivals. More info here.
“Videoclips, otra forma de hacer cine” (Music videos, another way of making cinema) – The Movement x LANDIA | Alex Aguerri
Music will take the spotlight with a full case study of Milo J’s album, presented by The Movement, an affiliated platform of LANDIA. Its executive producer, Álex Aguerri, will show how music videos have become a privileged space for visual and narrative experimentation, demonstrating that this format is today one of the purest expressions of the cross between cinema, advertising, and popular culture. More info here.
“Cosas grises y un tifón rojo” (Grey things and a red typhoon) – FIGHT | Carlos Montiel
The conference will close with a panel dedicated to branded content, presented by FIGHT. Its executive producer, Carlos Montiel, will present two success stories that inspire the production company and a recent in-house project for Netflix, reflecting on the fluidity of formats, the evolution of the industry, and the capacity of brand content to generate stories with cultural and emotional value. More info here.
As is customary, APCP’s presence in Málaga will be accompanied by a scouting event with associated production and post-production companies and other industry professionals, organized by Málaga Film Office. More details about the activity will be revealed soon.
REGISTER
Registration is now open to attend this eighth edition, on March 11th at the Teatro Echegaray in Málaga. You can register for free through the following link.
See you in Málaga!
