Because we are not only advertising, and music forms a fundamental part of the work of our associates, the executive producer, Alex Aguerri, will present the visual work done by the production company for the Argentine singer’s latest album.
Music and cinema meet surprisingly in music videos, where the creativity of our production and post-production companies shapes the images that accompany your favorite songs. In this session, LANDIA, through its affiliated platform The Movement, presents a full case study of Milo J’s album, “La vida era más corta” (Life Was Shorter), showing how the music video can be a cinematic experience in itself.
Álex Aguerri, executive producer of The Movement, will guide the audience through the production process behind this project, from visual conception to final execution, revealing how music is translated into powerful and emotionally connected audiovisual narratives. This type of project represents a significant percentage of our production companies’ work, demonstrating that the sector goes far beyond advertising, a perfect example of “where advertising and cinema meet.”
The case study will show how each music video is a universe of its own, where directing, cinematography, editing, and production design combine to tell stories that reinforce the artists’ identity and capture the attention of national and international audiences. The session will serve to discover how local talent transforms songs into memorable visual experiences.
With this approach, the APCP continues to highlight the diversity of Spanish audiovisual production and its capacity to innovate, move, and export creativity in different formats, beyond traditional advertising.
