AI, Artisanal Intelligence: Lights That Awaken, Productions That Connect

By November 20, 2025 News No Comments

This is what the latest shoots from our production companies have been like, shoots that show how advertising production is at the highest level in this final stretch of the year.

 

TWENTYFOUR SEVEN

The associated production company recently completed three intense days of shooting in Barcelona, a project that brought together two major figures in the industry: Henry Schofield in direction and Octavio Arias as DOP.


 

SOMOS5

The production company Somos5 has already started to breathe a festive atmosphere with its latest shoot in Madrid, a project that marks the start of the Christmas season and everything that comes with it: emotion, warmth, and that special sparkle that defines year-end campaigns. Under the direction of Luis Levrato, and with Lidia González as Executive Producer, the team also included Leticia Martínez in production and Alejandra Rodríguez as production manager.


 

SMILE

The associated production company Smile has carried out an exciting shoot for the Ministry of Democratic Memory – Government of Spain, in collaboration with Contrapunto BBDO. Under the direction of Calorro and with Rafael Reboll as executive producer, the project brought together a large technical and artistic team that brought a highly sensitive piece to life. The production, led by Eva Aparicio, together with Julia Campo in production direction and a solid locations department headed by Ander Zubiri, stood out for its precision and care in every detail. The photography by Alberto León, the art work by Curru Garabal, the sound design by Beat Music, as well as the post-production work carried out by TPO, complete a project that reflects the commitment and dedication of the entire team.


 

MIRINDA

The associated production company Mirinda presents two of the spots that are part of the My McDonald’s Big Days campaign, a project of 12 x 10-second pieces filmed under the direction of Luis Levrato for TBWA. The production company highlights the joint work with an exceptional team of advertiser, consultants, and agency, as well as the inexhaustible creativity and energy of Levrato, who set the pace of the shoot. With photography direction by Jorge Roig, production by Maru Escalante, casting by Buda Roses, and art direction by Mónica Monedero, Mirinda also gives special thanks to its lead actor, whose talent and dedication brought each piece of this vibrant and dynamic campaign to life.


 

LACOSA

LaCosa shares images of its latest shoot carried out in Madrid alongside photographer and director Nico Bustos. The team worked on a production meticulous in every detail, where Bustos’ aesthetic eye and characteristic visual focus set the pace of the day.


CENTRAL FILMS

The associated production company Central Films has recently concluded a new shoot in collaboration with El Ruso de Rocky for Bizum, adding another outstanding production to its trajectory. The project was directed by Rodrigo García Sáiz, with Flor R. Veidez and Raúl García at the forefront of production, and photography direction by Nacho Toledo, who contributed his characteristic visual signature.


 

ANTIESTÁTICO

Antiestático presents its recent project for Mango, a production directed by David León that combines visual elegance and narrative sensibility. The team was led by Matías Dumont as executive general producer, with Aroa Puente in creative direction and Txetxu García as producer.


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