The special guests discussed the topic with Marta Martínez de Landia and highlighted the diversity of talent in the sector.
Flight A13-25 has arrived at its destination with a conversation about the role of versatile talents in the industry. Actor, producer, and presenter Arturo Valls, along with actress Marta Belenguer, engaged in a dialogue moderated by Marta Martínez from Landia, where they both reflected on the importance of versatility in the audiovisual production and postproduction sector.
During the talk, Arturo Valls recalled how, in his experience, humor has been a key tool to connect with the audience: “The adjective that defines me is being a showman dedicated to the entertainment of others.”
For her part, Marta Belenguer pointed out that comedy has a special power to relax and put things into perspective, allowing deeper messages to reach in a more accessible way. “It’s not lighter, but it’s lighter,” Belenguer clarified, also highlighting that, despite the changes in immediacy, humor remains universal.
The expert also acknowledged that, nowadays, there is greater sensitivity and fear of offending, leading to self-censorship within the industry. “We are suffering from this public display ourselves, and although we like realness and imperfection, I look at my children and wonder: where are we going?” reflected the actress, adding, “I’m sure it has good things.”
Valls emphasized about humor that “comedy always travels poorly when it’s too local.” He explained, “There are things specific to the idiosyncrasy of a country that won’t be understood by everyone,” referring to his personal experience with humor on social media. The professional recalled that due to a joke related to a rice brand, he ended up in a “garden” of controversies.
Regarding artificial intelligence, Valls expressed his concern about the lack of continuity in projects made with AI. “AI cannot keep up with human rhythm, it doesn’t have that connection capacity that we humans have,” he commented, adding that excessive individualization caused by screens is making people too uniform: “We’re individualizing too much and becoming very similar because of the world of screens. It’s common sense: we can’t be so hooked on that.”
Marta Martínez, moderator of the panel, closed the session by highlighting that while the industry has evolved, it still faces significant challenges. “The industry has a point where we are all a little ‘mocatrices’,” concluded Marta Martínez, stressing that versatility remains an essential value, both in production and postproduction, and that adapting to changing times is necessary to continue growing.
