An exceptional award —not subject to voting— that will only be presented when someone leaves a real mark on the association and the industry.
On the first day of the 13th Advertising Film Production and Post-Production Conference, we will present the APCP Award of Honour for the first time. An extraordinary recognition.
This award is not voted on. It is awarded directly by the APCP Governing Board. It is not annual. It is not mandatory. It does not respond to calendars or competition from shortlists. This award will only be given when there is a person whose contribution — to the APCP, to the sector and to the professionalisation of the trade — has been so decisive that today our association could not be understood without their legacy.
And in this edition, it will be awarded to José Manuel García Albuerne, a key figure in our company and in the journey that has brought us here. A gesture that looks to the past to recognise the roots that sustain us today, and which inaugurates a tradition from now on. This award celebrates the mark that makes all campaigns possible.
