178 campaigns from 2024 come together in an edition inspired by the wine tradition, where design and storytelling set the tone.
The Club of Creativity (CdeC) has presented its Spanish Creativity Yearbook 2025 in Madrid, an edition that pays tribute to the highlights of last year’s advertising under the motto The year’s harvest. Designed by Supperstudio, the volume brings together 178 campaigns selected by a jury of forty professionals chaired by Roberto Fara, and is inspired by the world of wine to convey the idea of selecting and preserving the best of each year.
Among the pieces included, 37 golds, 58 silvers, and 94 bronzes were awarded, while the Grand Prize was given to Find Your Summer, by Lola MullenLowe for Magnum, which holds a special place in the publication. Supperstudio’s proposal combines editorial design and packaging with a storytelling approach, featuring the collaboration of illustrators such as Enisaurus, Gregori Saavedra, Kiikii Jova, Marta Zafra, Maru Godas, and Ricard Jorge. According to Paco Adín and Lourdes Morillas, co-founders of the agency, the objective was to excite, generate conversation, and leave a mark, like the great advertising ideas it collects.
For the CdeC, the Yearbook is much more than a book: “It is the Club’s crown jewel,” highlights Curro Palma, general director, who has reserved a special space at the headquarters to exhibit the complete collection. Pepa Rojo, president of the entity, emphasizes that the presentation of the Yearbook, along with the annual reunion in Donosti, represents the two key moments for the creative industry in Spain, acting as a driver of growth and creative pulse.
In addition to Madrid, the 2025 Yearbook will travel to other Spanish cities: Barcelona, Valencia, and La Coruña, allowing more professionals to discover the most outstanding campaigns of the last year. The publication is already being distributed among members and can be purchased through the Club of Creativity website, becoming a must-have for any lover of national advertising.
