From inspiration to result: how &Rosàs experiences the creative process of bringing ideas to life
The XIII Commercial Film Workshop of the APCP promises this year to be a unique meeting point to learn, understand and share experiences about the present and future of advertising audiovisuals. Little by little, we are revealing the first details of the program and the speakers who will accompany us, and today we present the first panel that opens the window to the creative world of &Rosàs: “From idea to craft”.
In this session, Pol Martínez, Executive Creative Director of &Rosàs, will tell us how creativity and production begin from the very first moment a brief arrives. Through a review of campaigns for brands such as Cupra, Netflix, Exoticca or Wallapop, and collaborations with renowned artists and directors such as Rosalía, Loyle Carner or J. A. Bayona, Martínez will share the lessons learned on how to transform ideas into tangible results, always maintaining care for the craft. His work, recognized at national and international festivals such as Clios, D&AD or Berlin Commercial, reflects the excellence and passion that characterize &Rosàs.
Jordi Solé, Head of Production, will provide the complementary view of production, with an international career of more than eight years in Asia. His experience as a director and producer has allowed him to develop a comprehensive vision of creative and productive processes, integrating efficiency and creativity in each project, and leading multidisciplinary teams in an environment where collaboration and positivity are key.
This first panel of the conference promises to be an inspiring journey that will allow attendees to understand how creativity and production coexist, enhance each other and transform into campaigns that make a difference. We will continue to reveal new panels and speakers in the coming weeks, so that our partners can plan their participation and make the most of the wealth of knowledge that the APCP Conference has prepared.
Do not miss the opportunity to be part of a conference that brings together creativity, production and top-level talent. Acquire your ticket and secure your place to learn from the best, discover new perspectives and connect with professionals who are setting the course of advertising cinema in Spain. We look forward to living the complete experience of the APCP Conference together!
