From the intimate portrait of Leiva in Hasta que me quede sin voz, produced by Blur and Mario Forniés, to Primo’s photographic exhibition at La Cristalería, our associated production companies demonstrate that creativity also resides in the human, the fragile, and the eternal.
BLUR
Blur and Mario Forniés sign an intimate documentary about Leiva, where vulnerability becomes the true creative engine.
There are stories that transcend the screen and become a mirror of humanity. Hasta que me quede sin voz (Until I lose my voice), Leiva’s new documentary produced by Blur and directed by Mario Forniés, partners of the APCP, is precisely that: an invitation to look fragility in the face and discover an unexpected strength within it.
The film, produced in collaboration with Movistar Plus+, starts at a turning point in the musician’s life: an irreversible problem with his voice that forces him to rethink his relationship with what gives his life meaning. Far from simply recounting the achievements of an established career, the documentary delves into the doubts, wounds and silences of an artist who opens up with disarming honesty.
Forniés and Blur accompany Leiva from close quarters, without artifice, constructing a narrative where the intimate becomes universal. Between the euphoria of concerts and the solitude of dressing rooms, between the energy of the road and the vertigo of uncertainty, what emerges is a profound reflection on vulnerability as an essential part of the creative process.
With careful and sensitive audiovisual language, Hasta que me quede sin voz reminds us that the true value of art lies not in perfection, but in the ability to move us even in moments of greatest weakness. And that is precisely Blur’s merit: to demonstrate that our associated production companies not only produce memorable campaigns, but also pieces capable of transcending and leaving their mark.
At APCP, we celebrate this premiere and the talent of Blur and Mario Forniés, convinced that works like this enhance our industry and reinforce the role of our production companies as creators of culture with impact.
PRIMO
Primo opens its gaze to the world through photography
There are moments when advertising stops and the camera ceases to be merely a tool to become a mirror of the soul. In that intermediate space between the intimate and the collective, Primo presents its new roster of photographers —a constellation of unique perspectives ranging from Alba Duque to Xavier Tera, from Martina Matencio to Lucas Garrido, from Rocío Aguirre to Julien Soulier, or Nico Kasakoff among many other talents— and does so as befits those who understand that image is not just a product, but also a legacy.
Next October 2nd, in the magical space of La Cristalería (Calle de Sandoval, 3 – Chamberí), from 7 PM to 11 PM, a photographic exhibition will be held, inviting attendees to let themselves go. An event where each photograph will dialogue with the public, accompanied by wines, beers, and the enveloping music of DJ ACE, because creation also needs shared ritual to make sense.
This initiative is not just a presentation of names; it is a declaration of principles. Primo thus opens a window to the beauty that resides in details, to the power of a well-captured light, to the story hidden in each frame. Because ultimately, looking is a way of existing, and giving space to these visual voices is a reminder that advertising, art, and life are not as far from each other as we believe.
