A van has been lost. Yes, you heard right: one of the RIMS vans has disappeared without a trace.
Our sponsor, RIMS, has notified us of the disappearance of one of their vans. “Suddenly a MISSING poster appeared and, to top it off, even security camera images have emerged confirming the unthinkable: the van has fled.”
What could have been a simple scare, RIMS has turned into a campaign with ingenuity, a sense of humor, and great skill. A fresh, fun, and surprising idea that demonstrates, once again, their ability to turn any situation into pure creativity.
The mystery remains unsolved and, for now, we will have to wait a few days to know the outcome.
From the APCP, we celebrate and applaud initiatives like these, which seek to surprise and enrich our sector. We will remain attentive… and we will tell you about it in future editions!
