Both associations work together to defend transparent and fair pitches.
The Association of Advertising Directors (ADDP) and the Association of Advertising Film Producers and Post-Producers (APCP) have reached an agreement to continue working towards making pitch processes transparent and fair for all parties involved.
The purpose is to establish a framework for collaboration that benefits the members of both organizations and their objectives, as well as to foster and promote free and transparent processes.
In this way, we continue to work for:
- Compliance with current legislation.
- Payment for pitches.
- Sharing the same complete and detailed information about the project with all invited parties, in the interest of process transparency.
- Promoting the use of the project brief form within the context of the Good Practice Agreement between APCP, ACT, and AEA, in an attempt to standardize processes.
- Presenting proposals in meetings with the participation of all parties involved in the project.
- Actively committing to issues of sustainability and gender equality.
From the sector’s Associations, we show our commitment to improving our industry, to make it more just, transparent, equal, and sustainable.
