Luna Esquerdo, Cristóbal Garrido, and Diego Núñez Irigoyen will discuss the creative processes of an audiovisual project.
In the Advertising Film Production Activities that the APCP organizes within the framework of the Malaga Festival, there is also space for fiction, its relationship with advertising, and the processes involved.
This time, the seventh edition of this event will culminate in a round table with the participation of Cristóbal Garrido (screenwriter and creator), Diego Núñez Irigoyen (director), and Luna Esquerdo (executive producer and partner of Bambina), who will be the moderator. Under the title “Let’s Talk About Fiction and Advertising,” the three will discuss the different processes that constitute the creation of an audiovisual project, drawing on their extensive experience.
Cristóbal Garrido is a film and television screenwriter. Together with Adolfo Valor, he has written the comedies “Lo dejo cuando quiera,” “Amor de Madre,” “Eres tú,” and “Promoción Fantasma.” In television, he has been the creator and executive producer of the series “Reyes de la Noche,” “Días Mejores,” and “La Vida Breve”; as well as script coordinator of series such as “Fariña,” “Velvet,” and “Bajo Sospecha.”
Diego Núñez Irigoyen directed the series “La Vida Breve,” created by Cristóbal Garrido and Adolfo Valor, which premiered in 2025 on the Movistar platform. He studied film at the Universidad del Cine and literature at the University of Buenos Aires. He co-directed, with Santiago Korovsky, the series “División Palermo,” nominated for the Emmy Awards in the category of Best International Comedy. In addition, the series has received several awards, including 7 Cóndor awards (given by the Association of Cinematographic Chroniclers of Argentina), including Best Direction and Best Series, as well as the Sur Award for Best Comedy by the Argentine Academy of Cinema. As an advertising director, he has been awarded at the most prestigious festivals in the world, winning more than 20 Lions at the Cannes Lions Festival, as well as Golds at the Clio, D&AD, Wave, FIAP, and the Grand Prix at El Sol de San Sebastián. He was named Best Director of Ibero-America and Best Director of Argentina at the El Ojo de Iberoamérica Festival.
Luna Esquerdo has been immersed in the first fiction projects from Bambina. Her professional career began in 2001 at the production company Got Film, and during these years she has had the opportunity to work in leading advertising production companies such as RCR Films, CANADA, and Primo. She has also managed campaigns for national and international clients such as SEAT, VW, El Corte Inglés, and Puig, among many others. In January 2021, she founded the production company Bambina with Javier Ruiz Caldera, with whom they have worked for Tarradellas, Atlético de Madrid, Pikolin, and Damm. Specializing in acting work and storytelling, she has directors such as Alberto Rodriguez, Gabe Ibáñez, Elena Martín Gimeno, Alex Sardà, and Dani de la Orden, among others. In addition, Luna directs the specialized master’s degree in advertising, music video, and fashion film that is taught at ESCAC. Some of the campaigns in which she has played a prominent role have won important national and international awards such as c de c, El Sol, El Ojo de Iberoamérica, Cannes, and Cíclope. And she has also been a juror in some of these festivals. In 2022, she produced the short film “Cemento y Acero,” a piece that has had a prominent trajectory, being a candidate for the 2023 Goya Awards.
Take a look at the full programme here.
