The production company will analyze two successful campaigns and share one that inspired their trajectory.
Grayskull is the production company that will present the second case study of this VII Edition of Advertising Film Production Activities of the APCP at the Malaga Festival on March 19th.
It will be in a 2+1 format in which the production company will present an international project that served as inspiration and two of their own outstanding projects. Under the title “Good vs. Evil and the day our minds exploded,” Grayskull brings back the 1996 Nike advertisement “Good vs. Evil,” one of the most influential advertising campaigns that will kick off this presentation as the international project that has inspired the production company.
On the other hand, we will have the opportunity to analyze and address two huge international projects from the Spanish production company, “Call of the Kings” for Six King Slam (2024) and “Going all the way” for Tinder (2023).
Grayskull, an audiovisual production company that was born in 2015 and since then has been producing advertisements nationally and internationally. The essence of Grayskull has always been the commitment to top-level creative directors who over the years have built a brand based on talent.
Based in Barcelona, the production company has a global image and impact that has led it to establish ties with clients, agencies, and production companies from all latitudes. Daniel Monedero, executive producer, will be responsible for the presentation. It was he, along with Jesús Álamo, who founded the production company in Barcelona in search of new challenges and greater creative freedom. Since then, they have collaborated with leading directors such as Los Pérez and Augusto de Fraga. He began his professional career in 1998 in the production department of the advertising agency Tiempo BBDO. Over the years, he gained experience in other agencies such as Grey Trace Barcelona and Publicis Casadevall Pedreño, where he specialized in the production of television commercials, working together with creative teams. In 2003, he joined RCR Films as an executive producer, a position he held until 2014, leading the production department and overseeing advertising campaigns both nationally and internationally, until he founded his own production company.
Take a look at the full programme here.
