The Association has signed a collaboration agreement with La FEDE to continue promoting transparency, relationships and good practices in the advertising sector.
The Association of Communication Companies (La FEDE) is the business organization that brings together Spanish advertising and communication companies. With more than 40 years of history, La FEDE is made up of a network of more than 120 companies and associations that embody the different groups of the advertising industry.
Its main objective is to promote the development of the advertising industry, a key driver of society, representing and defending the interests of our associates, dissemination, research and the creation of synergies between different groups.
This is why the APCP has signed a collaboration agreement in order to exchange knowledge, experiences and joint work in order to establish a framework for collaboration that benefits both organizations and the objectives they pursue. In this way, both associations will begin to work towards a common goal, in addition to mutually participating in their own projects and events for the dissemination of audiovisual advertising and offering advantages to the members of both entities.
With this movement, the APCP also joins the Fair Competition platform, powered by La Fede to promote transparency, equity and ethics in advertising contests, ensuring fair processes for agencies and brands. All of this is supported by ensuring fair processes in all phases, knowing the strategic and creative process well, sharing experiences, limiting the number of agencies to generate fair competition oriented towards quality and efficiency, establishing deadlines that allow for good research, ideation and excellence in the result, and continuous communication between the brand and the agency.
This alliance is one more step by the APCP to guarantee good performance and excellence in the industry through good practices.
