We took advantage of the arrival of post-production companies to the Association to renew our visual identity.
The Association of Advertising Film Producers (APCP) has taken a crucial step in its evolution with a rebranding that reflects its new identity and reinforces its mission. Coinciding with the integration of post-production companies, the organization, now the Association of Producers and Post-producers of Advertising Film. This change responds to the need to represent the reality of the advertising audiovisual sector more inclusively and faithfully, where post-production plays a crucial role.
A change driven by the evolution of the sector
Advertising film has undergone a significant transformation in recent years. With the advancement of technologies and the growing creative demands, post-production has become a fundamental element to guarantee the impact and quality of each project. In this context, the APCP seeks to broaden its scope by integrating post-production companies, strengthening collaboration between the different links in the industry, and fostering a more united and representative ecosystem.
This rebranding not only involves a slight name change, but also opens a new chapter in the history of the association, consolidating it as a benchmark that encompasses the entire advertising film production process. The inclusion of post-production companies is a recognition of their value and a commitment to a more cohesive industry, with greater weight to defend the interests of the sector.
A renewed image, true to its essence
To reflect this new stage, the APCP has presented a renewed visual identity, a work carried out by the designer Lidia Fernández. The new image maintains the original colors and spirit of the association, but with a more modern and dynamic aesthetic that symbolizes its evolution and growth.
In this way, the essence of the original logo can be seen embedded in a new design that highlights the importance of our ‘P’s: Producers, Post-producers, and Advertising.
More than a change of image: a strategic union
The integration of post-production companies into the APCP not only reinforces the representativeness of the association, but also fosters greater collaboration between producers and post-producers. This synergy will make it possible to face the challenges of the industry with a more global vision, promoting innovation and excellence in each production.
With this renewal, the Association of Producers and Post-producers of Advertising Film positions itself as a key organization in the sector, capable of adapting to changes and enhancing the talent of its members. This rebranding is just the beginning of a stage full of opportunities and growth for all the professionals who are part of this constantly evolving industry.
