The video of the conversation on the advertising audiovisual landscape in Europe between Florece Jacob (managing director of Caviar) and Nico Cabuche, managing director and EP of Landia, is now available.
The presentation, which took place on 4 December in Valencia as part of the XII Commercial Film Workshop organised by the APCP, reflected on how the mass market has been absorbed by integrated production companies, also known as in-house production.
Jacob and Cabuche talked about the challenging and ever-changing landscape of production in Europe, stating that “we have a new competitor today, because our companies are no longer the same.” They focused on analyzing this problem with perspective, stressing the importance of not allowing the quality of production to decline.
You can now watch the full conversation:
