The Asociación de Productoras de Cine Publicitario de España works in articulation with the CEU San Pablo and Villanueva universities, offering an ideal framework for their students to carry out their professional internships during the conferences.
The APCP, faithful to its commitment to excellence and quality in the audiovisual industry, has launched a key initiative to promote the professionalisation of future talents. Thanks to a close collaboration with the CEU Cardenal Herrera University and the Villanueva University, the APCP offers students the opportunity to carry out professional internships during the XII Conference on Advertising Film Production, allowing them to gain real experience in the sector.
This strategic collaboration stems from the need to bridge the gap between academic training and market demands. Often, students of careers such as communication, audiovisual communication, journalism, film or advertising face challenges when it comes to transferring theoretical knowledge into practice; thus, the aim is to encourage training in a comprehensive manner in real environments. In this sense, by participating in these workshops, students not only gain experience in the different stages of production, but also develop key skills such as teamwork, time management and problem solving under pressure, aspects that are essential in professional life. Moreover, by being part of a real working environment, interns have the opportunity to connect with experts, expand their network of contacts and, in many cases, find future job opportunities.
CEU Cardenal Herrera University has been anticipating the future for almost a century with new programmes and teaching methodologies that respond to the real needs of society and companies, and that strengthen and differentiate the global profile of its students. At the University, students from more than 40 countries live together with teachers, researchers, alumni and professionals, sharing classes and debating ideas on a daily basis, forming a dynamic community that promotes the development of talent and integration beyond all borders. It is one of the leading private universities in Madrid. Meanwhile, Villanueva University is based on a methodology focused on academic excellence, and on a mobilising environment where values such as freedom and responsibility become the tools to achieve the goal of improving society.Villanueva University has been training people and professionals with integrity and a deep vocation for service for more than four decades.A path travelled alongside the best professionals and academics who transfer their teaching and work experience first hand every day.
Ultimately, the initiative to offer internships at the production days organised by the APCP represents a crucial step in connecting the academy with the industry, consolidating a space in which both students and production companies benefit.This collaboration promises to strengthen the training of new talent, ensuring that the field of advertising film continues to evolve towards higher standards of creativity and professionalism.
