Do clients still care about audiovisual production?
The proposal for the international round table discussion on the European audiovisual advertising landscape focuses on something as basic as it is important: respect for each other in the global advertising sector. For this, we will have some luxury guests: Myriam Zschage (Germany), Florence Jacob (France) and Nico Cabuche (Spain).
On the second day of the XII Commercial Film Production, one of the round tables will be held to encourage teamwork and propose reflection and analysis to promote improvements in the audiovisual advertising sector beyond Spain.
The specialists who will be in charge of the round table are leading professionals belonging to European advertising film associations. Myriam Zschage, Spokesperson for Produktions Allianz (Germany), Florence Jacob, Managing Director of Caviar (France), and Nico Cabuche, Managing Director and EP Landia (Spain).
Myriam Zschage will introduce you to the main topic, Do clients still care about audiovisual production, which will be developed by questions about audiovisual production versus finance, or How can audiovisual production persist in this constantly changing context, while Jacob will take you through a specific topic: the ‘pitch standard 2.0’ and how we manage to implement pay-per-pitch in our market. All with the guidance of Cabuche, as moderator.
Myriam Zschage
Spokesperson Produktions Allianz
She studied production at the renowned Baden-Wuerttemberg Film Academy and worked for many years as a line producer and freelance producer in commercial film, music video and feature film production. She has received numerous awards, prizes and scholarships for her work and commitment. In 2013, she joined the German Producers’ Alliance (Advertising Section) as project manager, where she was also responsible, together with Tony Petersen, for the foundation of the German Advertising Academy and the prestigious German Advertising Film Award. Since January 2023, Myriam Zschage has been President and Spokesperson of the German Producers’ Alliance (Advertising Section). Her main topics are new talent, sustainable production and a fair and respectful economy so that the industry remains viable in the future.
Florence Jacob
Managing Director of Caviar
Managing Partner of Caviar Paris for 11 years, where she has worked with renowned directors such as Henry Scholfield, Los Perez, Reynald Gresset, Keith Schofield and Karim Huu Do. Her first experience in advertising began in Germany, her native country, at Markenfilm, before moving to France, where she started her career as an executive producer at EuropaCorp, working for Luc Besson. Florence continued her career at Wanda, where she developed the international network before settling in France. Her commitment and vision for the future of the business led her to be elected as the first female president of the ‘Union Producteur de Cinema’ 5 years ago. In January 2023, Florence became the first woman to lead the European Producers’ Association (former CFPE).
Nico Cabuche
Managing Director and EP Landia
Born in Buenos Aires, Argentina, he graduated from the Catholic University of Salta in Buenos Aires, Argentina, with a degree in Marketing; and Analyst and Senior Technician in Marketing from the FAECC (Foundation of Higher Studies in Commercial Sciences). His interests led him to complete his studies in management and advertising, areas of his interest in which he had already started working. In 2006 he joined Landia, working first in the management area and then moving through most of the areas of the business until after 5 years in the company he reached the position of Executive Producer based in the Buenos Aires office. In 2015 he moved to Spain to take over the management and development of the company’s European offices, consolidating the presence of the production company in Spain and with the opening of the new office in Portugal, in addition to the development of a new European network that includes the UK, France, Germany, Amsterdam and Italy.
Get ready!
A SMALL FAVOUR: LET’S RESPECT EACH OTHER
By Myriam Zschage, Florence Jacob and Nico Cabuche
Friday 8 November 2024
XII Commercial Film Production APCP
Talia Theatre – Valencia, Spain
