His project Frames from Andalucía continues to reap rewards: nominated for Best Collaboration: Brand & Creator at the YouTube Works Awards 2024.
The production company AVA Content continues to be highlighted in different meetings, festivals and awards; this time, it has been nominated in the category Best Collaboration: Brand & Creator in the YouTube Works Awards 2024 with its latest project Frames from Andalucía.
Frames from Andalucía is a short documentary film, a journey with ten international photographers: Nick Carver, Taylor Pendleton, Mitchell Kanashkevich, Luke Stackpoole, Jason Kummerfeldt, Lizzie Peirce, Thomas Heaton, Robin Schimko, Alex Strohl and Mike Chudley to capture the light of many of the most beautiful and authentic places in Andalucía. This is an initiative with the aim of promoting Andalusia as a destination for professional photographers, where each of the participating photographers shares their vision of the culture, landscapes, people and traditions of the eight Andalusian provinces. Incredible images from Almeria, Cadiz, Cordoba, Granada, Huelva, Jaen, Malaga, and Seville.
Haven’t you seen it yet, take a look!
Credits / Collaborators / Cast. Director: Jaime Dezcallar | Creative director: Jaume Ibarra | Executive Producers: Paco González & Agustín González | Production Manager: Rocío Yélamos | Production Coordinator: Héctor Flores | Producer: César Porcelli | DOP: Carlos Guijarro | 1st AC: Leticia Iniesta | Production Sound Mixer: Juan Montoto Ugarte | Editing & VFX: Fran García | Color | Original Idea by Casanova | Produced by Ava.
About YouTube Works Awards 2024
Over the last decade, marketers have redefined the way they communicate with consumers. YouTube has seen how incredible digital content can generate even more impressive results, whether it’s a video that touches the heart or accelerates the heart. The YouTube Works Awards 2024, celebrates the brilliant minds producing the most innovative, creative and effective business results campaigns in Spain.
About the Best Collaboration: Brand & Creator category
This is the category that highlights the campaign with the best strategic and creative collaboration with a YouTuber. Brands are not only learning from YouTube content creators, they are now also acting like them. The campaign that has created a meaningful integration between a message and a YouTuber and their community, thereby generating more authentic conversations with their audience. The campaign is rewarded for a strategic collaboration that has generated powerful social awareness, and positive brand associations with commercial impact. The key KPIs assessed in this category are: Comparison of business as usual vs creator creative and measurement of impact on brand awareness or favourability with BLS; and use of creator promotions to develop creative with creators amplifying the message on the YouTube platform.
