Kinolux are specialists in professional lighting services, a benchmark in the advertising and film sector thanks to their creative and highly technical solutions for audiovisual production professionals. Kinolux is part of Parasol Media, along with other leading brands in audiovisual services such as Cinelux, Energy Services and Snake.
Today they tell us why they are sponsoring with APCP for LBB Beach at Cannes Lions 2024.
Why does Kinolux collaborate with APCP?
At Kinolux we believe in joining forces and that is why we support the advertising production sector, collaborating with those who defend the sector and the production companies we work with. If we work together, we will achieve a strong, modern industry, able to compete not only in Europe, but worldwide.
How does Kinolux identify with APCP?
We identify not only with APCP’s objectives to grow, modernise and make advertising more efficient and transparent, but also with the way of working and the commitment of the professionals at the head of the association.
How do you value your presence in Cannes?
Kinolux is going to be present at Cannes 2024 because it is a place of dreams, and our dream is to be the reference in professional lighting in advertising fiction: not only with our equipment -which is a leader in technology from the best brands and suppliers in the market-, but also with the mark left by our human team for their human and professional quality in every job they do.
Hand in hand with APCP we are going to experience this great international event with the most creative production companies in the country: an opportunity that will bring us even closer to our clients and friends in advertising production to exchange ideas, projects and strengthen connections that will move the sector forward.
