Advertising is a game of impossibilities. Creatives think of things that have never happened, that have never been seen before. Things that no one has ever done before. In advertising there are no rules: pigs fly, clouds smell and monkeys drive by you with a crossbow. Everything that in the real world is impossible, someone has to make it possible. And that someone is always a production company.
This is how the campaign for the XI Advertising Film Production Workshop., created by El Ruso de Rocky, was born. Based on this idea, we value and recognise the work of advertising film production companies.
*In essence, advertising film production is about making projects come true. Therefore, we would also like to thank our partner production companies for their efficiency during these weeks in meeting the deadlines and submitting their spots for the APCP awards.
