The “Ads of the Year” Awards have finally announced the winners for the 2021 edition.
Held on the 26th of October and organised by Anuncios Magazine, they reward advertising creativity and innovation. The winners are decided by voting. The process is divided into two parts: a popular vote, and a vote by experts in the field.
For this edition’s categories, divided into television, radio, print, internet and outdoor, the vote of both groups has had the same relevance.
From APCP we congratulate all the winners and especially two of our member production companies, Agosto and Primo.
- Agosto has been awarded as the Best Production Company.
- Primo, winner of the TV Awards.
The winning campaigns
Television
- Professional jury: Con mucho acento, by Ogilvy for Cruzcampo
- Popular Jury: Taco que veo, taco que quiero, by FiveRooms for Taco Bell
Radio
- Professional Jury: Peluquería y Madurez, by Sra. Rushmore for la Once
- Popular Jury: Llevamos lo que llevas dentro, by Contrapunto BBDO for Correos
Gráfica
- Professional Jury: Homenaje a Manolo Santana, by Comunica+A for Mutua Madrileña
- Popular Jury: Viaje al corazón del otoño, by Darwin & Verne for Paradores
Exterior
- Professional Jury: Sky Rojo, by Pixel and Pixel for Netflix
- Popular Jury: Ovnis, by CLV for Santalucía
Internet
- Professional Jury: Nublao, by Mono Madrid for Correos
- Popular Jury: El último truco PS5, by CLV for PlayStation
The 2021 edition of this Awards has been acknowledging the best real Spanish creativity since its creation in 1996. This is a distinctive and fundamental characteristic of these Awards, in which participation is not determined by an entry, but by the presence of the campaigns in the media.
