The YouTube Work Awards put an end to its third edition with a ceremony during which the most efficient and remarkable advertising campaigns in the Google platform were awarded.
The event, led by Arkano, wanted to get away from monotony by surprising the public. There was a rap battle and the filming and publishing of live videos. With this, the focus was on boosting creativity and offering new formats, which is something the judges took into account as well for the awarded projects.
Regarding the winners, the reality show ‘Atrapados en los 90’ was the most outstanding of the night, winning the Grand Prix, as well as the gold in Greatest Sales Impact and in Creative Works. This IKEA campaign was produced by McCann together with Landia, a member company of the APCP.
With a format rarely used in the advertising field, they showed the differences between homes now and back in the 90’s, when IKEA did not exist yet. They achieved this with six participants and eight episodes published on IKEA’s website.
But there is more! The the associated production company Lee Films was also awarded in the categories of Best Brand Campaign and Breaking Barriers with ING’s ‘Quédate con quien te quiera libre’.
This campaign manifests the importance of individuality and of being your own person, accepting people as they are and loving them for what makes them different.
