La Rioja releases ‘Eso que sientes’ (‘What you feel’), a new spot for tourism. The promotional campaign focuses on the traditional aspects of the autonomous community: its craftwork, festivities, regional dances, traditional costumes, wine tourism, popular products…
However, it also focuses on the younger people, including them into the aforementioned traditions, creating a modern campaign that brings several generations together.
During the press conference Ramiro Gil, Tourism Director General of La Rioja’s government, on the occasion of the release of the campaign, commented that ‘La Rioja is a region that includes a heterogeneity of elements’ and that ‘this added to each person that shapes the community allow us to stand out for who and how we are’.
Finally, it has been highlighted the importance of keeping these traditions alive in order to guarantee their continuity from a different perspective, seeing them ‘with a brave and contemporary look that shows the value of traditions and authenticity’.
