The APCP held in March the 4th edition of the Advertising Film Production Conference in the Festival de Málaga as a preview for the Advertising Film Production Conference in Valencia.
The day before the event the Festival de Málaga organised, together with the Malaga Film Office, a scouting for the APCP production companies in various locations all around Málaga, helping producers to get to know all that the city has to offer as filming spot for advertising productions.
The Albéniz cinema accommodated the conference the morning of the 23rd of March.
The companies called Aluzine and EPC presented the latest technical news that are being used in the production of advertising and fiction productions.
La Magia de la Luz Reflejada: Aluzine, on its road to becoming green, explained the system of the most sustainable illumination in the industry, the Cine Lighting System from The LightBridge.
The production companies Lee Films and Blur talked about the success of some of their projects:
- Iván Fernández, executive producer at Lee Films, talked about the awarded short film ‘The Tenant’, co-produced by Lee Films and their associated producer Daniel Feito, and directed by Lucas Paulino and ÁNgel Torres, associates and creative directors at Ruso de Rocky.
- Mario Forniés, founder and executive producer at Blur, gave a presentation about the awarded spot ‘Una amistad improbable’.
The third table was directed by women in the industry, outstanding women talked about their careers, projects that left a mark on them and their personal experiences.
The participants were:
- Concha Wert, c de c.
- Ana Méndez Márquez, Co-founder of Mrs. Greenfilm.
- Manuela Ocón, Cinematographic Production Director.
- Inés Segura, Executive Producer at Primo.
- Moderator: Luna Esquerdo, Founder of Bambina.
- Presenting: Montse Ogalla, producer and production director at Av2Media Films/SchoolTraining. Member of the Women collective in V.O
The ending activity for this event was an institutional table with professionals from the Hub Audiovisual, where they shared information about how the initiatives to help our country’s audiovisual and advertising production industry thrive since June of last year.
The participating professionals were:
- Germán Traver, Head of PR and Senior Location Manager at Palma Pictures.
- Cristina Morales, Deputy Director of Audiovisual Communication Services Management. Managing Director of Telecommunication and Audiovisual Communication Services Management. State Secretary of Telecommunication and Digital Infrastructures.
- Teresa Udaondo, Deputy Director of Coordination and Management of Mass Influx. Ministry of Inclusion, Social Security and Migration.
- Pablo Conde, Fashion Director, Habitat and Cultural Industries at ICEX.
- Moderator: Adriana Piquet, Managing Director at the APCP.
- Presenting: María Jesús Horcajuelo, Vice President, Founder and Executive Producer of Only 925.
The event was very well received this year, complementing the lounge’s capacity with professionals from varied branches of the audiovisual world and students.
