1. Everything you need to know about the 5th Edition of the APCP Awards
a. Valencian ceramics will award our 10th Conference on Advertising Film Production
The 10th Edition of the Advertising Film Production Conference honours Valencia, the city where this edition will take place, with one of the most renowned traditions: ceramics.
That is why the APCP has decided to count on the ceramist and designer, María de Andrés. Combining craftsmanship and contemporary art, she will be in charge of creating the trophies for our 5th edition.
From the association we want to know all the details and highlight the work behind our awards:
The creative process begins with the manufacture of objects with clay to which a sculptural approach is provided. On a first film clay, the artist transfers and cuts out the APCP logo by hand and carefully models it. This gives way to a slow drying phase, in which the piece is boiled at 1,200º C and glazed with a brush and paintbrush, before finally being bolied again, this time at 1,040º C.
As 25 reproductions will be needed, these will be made by hand from 25 1.7 cm thick plates. Throughout the process, a water-based cutting machine will be used, as well as ceramic varnishes in four colours, including the classic APCP blue. As the ceramist says “the choice of these bright and luminous glazes brings freshness to the work”.
And that is why this 2022, the APCP has decided to trust in the city of Valencia to value itself with these new awards. To quote Andrés herself, “to support Valencian craftsmanship and ceramics, which is making its way to the forefront of design”.
b. Voting continues for the APCP Awards!
Regarding our awards, the members of the APCP are already deciding who will be the lucky ones to receive them.
A week ago, the voting process began online, and little by little, with the participation of our production companies, the shortlist will be obtained. As always, this year we will have two rounds, and finally in the second round we will get the list of winners for 2022.
The partners will have until 11 August for each production company to send in the form, after having chosen a maximum of three candidates per category.
We would also like to remind you that on this occasion, we have some incredible sponsors for the 5th APCP awards ceremony: Aluzine, Zafarrancho, Canada, AEPP (Asociación Empresas de Post Producción) and EPC.
We just want to wish everyone the best of luck!
2. Introducing our sponsor Makkers!
Makkers becomes the main sponsor of our 10th Advertising Film Production Conference, joining the season to value itself, together with the APCP.
This year will be the sixth year of Makkers, where students never stop growing uo and learning. Makkers is not just a school is the first step to get into the industry.
There are no teachers; there are professionals who transmit their knowledge from experience and from day to day. All of them are active workers of the highest level.
Nick Igea and Pablo Herraiz, with the help of Javier Chinchilla, created Makkers School more than 5 years ago, becoming a place for professionals.
At the makkers the most important thing is to share, to grow and to contagious the passion they feel for this way of life, to every student, from the moment they walk through the school’s doors. Many of these makkers are already established experts and you will surely have met most of them in many of your productions. Some of them even work in many of our partner production companies.
Moreover, the fact that we are the only ones with a master’s degree 100% focused on advertising production means that the challenge continues to be excellence: it is the production companies themselves and the technicians who validate this format, while they are also the basis of their system.
That is why at Makkers “we want to continue learning and doing our bit for this profession, which is full of challenges and in constant evolution”. And the APCP is very happy to be able to accompany them in the process and count on them for another year.
3. No tickets for the Advertising Film Production Conference – APCP WEEK?
Don’t miss the summer chance to get your ticket for the 10th Edition of the Advertising Film Production Conference.
This year we are waiting for you in Valencia on the 29th and 30th of September at the APCP WEEK: The Time to Acknowledge Our Value.
The perfect meeting to bring together the whole sector under a conference in which to reflect, chat and recognise the work of all those who are part of the production of this country.
Click here to buy your tickets
If you are a student you will be able to access the conferences totally free, just write to entradas@apcp.es sending your student card and we will provide you with a code so you can get your free ticket.
Don’t forget to show your worth this September!
