This week was Vanessa Ruiz Larrea Le Guerinel’s last week at Deluxe Spain and from APCP we want to pay tribute to her because without Vanessa, Deluxe would not be part of the APCP family.She has designed a perfect strategy to make Deluxe grow, she knew how to see the range of the audiovisual business.
She was our ambassador from the very beginning and our first sponsor in 2011 when it all started.
She believed in the project without hesitation and accompanied us as in everything she believes in and makes it sprout. She forged the space for advertising within the company because our sector is at its origins and those of us who have gone through advertising find it hard to let go of it.
We can tell you a lot about his professional profile, for example that he has more than two decades of relevant work experience in the entertainment industry, both on the production side and on the service side. But we have a lot to tell about what is not captured in a CV.
Without planning or knowing it, he also created a big family where suppliers, festival directors, film directors, advertising and film producers do a lot of networking. We travel the world branding Spain inspired by its class and elegance with thousands of countless stories when our famous Cannes parties are saturated.
The APCP and DELUXE have 6 years of unity and creative ideas. Thank you Vanessa for your magic!
Many friends wanted to leave her a message:
Paloma Molina
“She has played a fundamental role in the laboratory. With great strategy, always looking after the quality of each project”.
Gerardo Herrero
“Vanessa is a woman of dialogue, who looks for the best for her company, but does not forget the client. Good luck. A kiss”
Puy Oria
“Vane, as it is impossible to stop you and difficult to follow you because of your energy and capacity, we can only applaud you and toast to what will surely be another successful professional stage.”
Manuel Garcia
“Vanessa is not only an excellent professional with a broad and always intelligent vision of the business, she is also a great person. Wherever she works they will be lucky to have her.”
Angel Recio
“Dear Vanessa:
One stage ends, another begins, for the better without a doubt!
Since we met one day in Seville, what a beautiful smile, God knows how long ago, you have always been one of those people you have a special affection for, one of those people who always give you something special with their presence. That’s how it has been and will continue to be for a long time, you’ll see, because human relationships are always more important than professional ones!
You’re going to do great!!!!”.
Marian Garcia
“Vanessa, as fragile in appearance as a dragonfly, but as strong as a panther, a tireless worker and full of talent.
Some of her favourite phrases… “listen to the customer”, “no such thing as no such thing as no such thing as no such thing as no such thing as “self-criticism” ……..
And there she is, taking a giant step forward, with that enthusiasm of hers that characterises her; “who said fear?” …. leaving comfort to start a new professional project that is sure to be a success.
During these years, Deluxe has had the best “Company Ambassador” in its team. Good luck, friend!”
Yoly Hurtado
“Vanessa is full of energy, she is unstoppable…. As a boss she is generous and motivating. She paves the way for you to move forward. If professionally she is great, inside she is even more beautiful”.
Esther Arenas
“Vane is simply BRILLIANT. Having a mentor like her, full of wit and passion for what she does is the best thing that has happened in my working life. On a personal level, she is without a doubt one of those magical good friends who will always be there”.
Nacho Platero
“You know those co-workers who pass through your life without a trace, who maybe one day don’t come to work and you don’t even notice them? Well, Vanessa is the exact OPPOSITE OF THAT!”
Cristina Rego
“Vanessa Ruiz Larrea is intelligent and elegant without trying to be. She is discreet. Conciliatory. Humble. She never subtracts. She always adds. Vanessa knows a lot about what she does, a lot, but, above all, Vanessa knows how to be. Wherever, however and with whomever she touches. Working with her is a gift”.
Alba Polo
“Since I started at APCP, Vanessa has always welcomed me with open arms. Over the years I have been lucky enough to maintain a closer relationship with her and see what a great professional and person she is. I wish her all the best in this new stage”.
Roberto Sacristán
“Since I met her more than 20 years ago, I have seen Vanessa grow professionally, first at Kodak and then at Deluxe. In the last year I have been lucky enough to enjoy her professionalism, passion and enthusiasm for everything she undertakes, also as vice-president of ALÍA. In her next stage, it will be her new team who will be able to benefit from her know-how and enjoy her joie de vivre. I wish you the best of luck, Vanessa, although you will be sorely missed at ALIA!”
Oscar Perez
“What can I say… Let’s go back to “Aquellas Navidades”, I don’t even remember the years, my first and only experience as a director and producer and a short film where we had you as Production Manager and how we had a great time. !!!!! We had already known each other for years and we were already friends and colleagues. Fast, intelligent and with a mind-blowing zest for life… which is also contagious. Kodak, City of Light and then De Luxe. Incredible professional from whom I have always had something to learn. We’re going to miss you a lot at Alía and on the front line of every production. You can’t imagine how lucky you are where you start this new journey, we love you, my dear Vane! Best of luck and we continue”.
Albert Soler Cuyas
“Vanessa is one of those people you always feel like saying hello to, with whom you feel at ease. I am not wrong if I say that she has been a reference in our industry and will continue to be so in her new adventure, I am sure. From the APCP we can only thank you for your more than 20 years supporting the Jornadas Publicitarias. Good luck in your new stage and we look forward to meeting you again!”
Salvador Di Salvo Gilly
“Vane is my greatest example. Working with her is a privilege, you can see how passionate she is. She is so good at what she does, that even without wanting to, she manages to improve what no one else can. A true leader.
Adriana Piquet
“Vane you take the big leap and make a change in your professional life, in times of advancement and letting go to get out of your comfort zone. A movement that produces a lot of vertigo, you have taken the first step, you can handle the rest. We will all be there to accompany you and watch you enjoy yourself, just as you do with us. Together we are better and more beautiful”.
