You already know that our production companies are not only publi and today we bring you the III release of Héroes de Hoy, “The Dream” which has been produced by Landia.
“Never give up” or “Don’t break your dreams” are apparently positive phrases, but they can have a very dark side. Behind them can be hidden someone who only wants to use your dreams in a toxic way. This is the plot of the latest short film of the platform Héroes de Hoy, which returns with strength in its fight to put an end to any kind of discrimination and intolerance in society.
Showing a very harsh and current reality, “The dream” aims to send a message of encouragement and create a conversation about how the discourse of “never give up” can sometimes be toxic in the fight for a dream. The short film is based on over ten thousand stories from around the world that repeat this pattern and focuses on the story of a female athlete.
The short film delves into a multitude of issues of enormous relevance today: the overwhelming pressure on today’s women to achieve their dreams, the toxic use of motivational rhetoric, the plight of thousands of athletes who pay too high a price to achieve their goals, and the scourge of harassment in all areas of society.
The plot centres on the speech of a coach who tries to encourage a female athlete before a big competition. The coach does everything he can to lift her spirits as she looks despondent, and appeals to her strength and her ability to never give up and to pursue her dream to the end. Surprisingly, in the end we discover that the coach was abusing the protagonist. All that talk of empowerment was in reality a lie to keep her there so that she would not denounce what was happening. Finally, our protagonist decides to pluck up her courage and confess the truth to the press, ignoring the pressure of losing a dream.
“It is important to make this issue visible and raise awareness. We must not allow someone to use our own dreams and efforts to harm us. We need to reflect on who might be behind the hackneyed phrases “Don’t ever give up”,” says Alejando Lavezzolo, spokesperson for the platform. “Heroes of Today continues to invite reflection through the dissemination of entertainment content that aims to do its bit for society through cinematic stories that fight to eradicate intolerance and discrimination”.
The Heroes of Today platform includes brands such as Iberia, DKV, La Liga, AMC Networks International Southern Europe, Clínica Baviera, Durex and the Modern Pentathlon Federation.
Enjoy the short film:
