- Gerety 2022 Gerety 2022 announces new B2B category and deadline extension
- Fourth RAMPA meeting about professional women on TV.
- MIANIMA, lThe Women in Animation Industry Association held its closing ceremony yesterday
- Gerety 2022 announces new B2B category and deadline extension
The Gerety Awards announces the extension of its deadline until 15 April and adds a new CUT for B2B.
The new category will celebrate the best of creativity in the promotion of products and services between professionals. Commenting on the announcement of the new category, Leticia Arreola, creative director at Cheil Mexico and member of the executive jury, explains: “The role that agencies have with their clients has evolved and they now function more as strategic partners. Both B2C and B2B have one thing in common: they need to have direct, honest and differentiated communication to gain the attention of their consumer. And that is precisely what good creativity does. Although creativity has been the dance partner of B2C for decades, B2B is proving that it also has the necessary rhythm to be on the same dance floor. Hence the importance of including a category that celebrates and rewards creative work within this sector.”
TV/Cinema, Print, Alternative, Online Films, Digital, Radio, Product & Packaging Design, Mobile and Integrated campaigns are the different media types that can be entered into any of the CUTS (categories). The pieces will be judged within each CUT, regardless of the media type, except for the Craft Cut which will be judged by craft type.
The Gerety shortlist and the Agency and Production company of the year by country will be announced in June together with the jury insight panels, organised in collaboration with leading publications from around the world. Gerety scores points for key rankings, including the prestigious World Creative Ranking. Campaigns that have been rewarded at other major creative festivals have also triumphed at Gerety but with a very important difference: winning at Gerety means that the work connects with the female audience.
On the website, the complete list of jurors and all the information to participate in Gerety Awards 2022 www.geretyawards.com
- Fourth RAMPA meeting on professional women in television.
The “RAMPA professional meetings on the audiovisual industry” were born as an initiative of the RAMPA Platform with the intention of contributing to the specific training of women in the audiovisual sector and supporting their talent throughout the entire film production value chain (creation and training > production and reproduction > promotion and marketing > distribution and commercialisation > consumption and accessibility) with the aim of combating their historical discrimination.
Next Thursday March 24th at 19:30 will take place the fourth meeting about Professional Women in Television.
Passionate about television from a gender perspective, Concepción Cascajosa Virino is the current president of the Observatorio de Igualdad de RTVE. Author of several books on audiovisual media and fiction series, she has been a contributor to Serielizados, Fotogramas, El País and Fuera de Series Media and also has an extensive teaching career at university level.
Carmen Domínguez Penelas has worked in positions of responsibility as director of programmes, content, new projects or international co-productions in media such as Antena 3, TVE, Vía Digital, BRB Internacional, Grupo Ganga and Grupo Secuoya. Between 2000 and 2006 she was Vice-President of the Television Academy and is currently the CEO of the production company Mykado Media Productions.
- MIANIMA, the association Women in the Animation Industry held its closing ceremony yesterday
Yesterday, Thursday 17th March, the closing ceremony took place where the selected projects were presented and the two €20,000 prizes were awarded.
MIAnima is a mentoring programme that supports female talent, promoted by our association MIA Women in the animation industry, with the support of Netflix and the Ministry of Culture and Sport, and with the collaboration of Egeda, CIMA Impulsa, SGAE, Weird Market and Animation! Ventana Sur.
The winners were Rock Bottom by director Maria Trénor Colomer and producer Alba Sotorra Clua and Zoey Oceans by screenwriter Anna Espinach Llavina and producer Carlota Pouy, from the APCP we give you our most sincere congratulations.
The Palacio de Longoria, headquarters of the SGAE, hosted the presentation of the six animation projects led by women who have boosted their development through MIANIMA. The programme has offered personalised tutorials on script and bible, production, marketing, commercialisation and sales, as well as various master classes, round tables…
All the projects were presented to representatives of television channels, streaming platforms, distributors, production companies, international sales agents… The selection committee was made up of the following: Daniela Vieira (Netflix Children and Family Content in Latin America), Eugenia Núñez (deputy director of Canal Panda), Isabel Mimoso (consultant in children and youth content) and Paloma Mora (producer TV ON and vice-president of MIA).
During the gala there was a round table on ¨Support for animation in the different TV channels¨ with the participation of:
- Maria Bonaria Fois, Mondo TV Studios
- Cecilia Padula, Paramount
- Inés Ramos, The Walt Disney Company
- Annalisa Liberi, RAI Ragazzi,
- Yago Fandiño, Radiotelevisión Española
And a Masterclass “In The Beginning… Starting a project strong, a conversation with Jason George”, Showrunner of the NETFLIX series “Into the Night”.
This event is a milestone in their partnership and closes the first edition of MIANIMA
