- National Creativity Awards 2022 call for entries
The National Creativity Awards 2022 are now open for entries for all communication pieces created and/or disseminated in Spain between 1 January 2021 and the closing date for entries.
This new edition consolidates the sections that were launched last year, STRATEGY and CONTENT, created in collaboration with the APG and the BCMA, which from the outset were very well received by the sector. Based on the experience of the 2021 jury, however, the categories included in each of these new sections have been modified slightly. The competition now covers all aspects of project development with its five sections: STRATEGY, IDEA, CONTENT, INNOVATION and CRAFT
You can download the competition rules here, which include a description of the respective categories in each section.
The registration period will be open until 7 February. To make an entry, please go here.
This year, a significant discount is applied to the first entry of any participant, with a price of 150€. From the second entry onwards, volume discounts will be applied according to the number of entries in each section, with special benefits for members of the c de c. In addition, for creatives and free creators, once the special price has been applied to the first piece, the next five pieces will benefit from a 30% discount.
- Cannes Lions: We now know who will preside the new Creative B2B competition jury
Cannes Lions has announced Paul Hirsch, President, Chief Creative Officer, Doremus, as the inaugural Jury President to lead the newly-launched Creative B2B Lions at the 2022 Awards.
Hirsch will lead the jury for the Creative B2B Lions, which celebrate game-changing creativity and effectiveness in work for products and services that are purchased by professionals on behalf of businesses, to recognize creative excellence in the sector.
The Creative B2B Lions were developed with input and research from industry experts, supported by the B2B Institute, a LinkedIn Think Tank and strategic thought partner.
“For years, B2B has been an often-overlooked part of the industry landscape,” said Hirsch.
“But now, with a dedicated award at Cannes Lions, I’m looking forward to flipping that script and giving the talented people and creative companies that create groundbreaking work their due. As Jury President, my hope is that we can inspire creatives and embolden brands for years to come.”
Philip Thomas, Chairman, Lions, added: “The Creative B2B Lions is reminiscent of the launch of our Health & Wellness Lions in 2013. The industry asked us to launch a Lion that will help to raise the creative bar for B2B, just as it did for Healthcare, and we are delighted that Paul, alongside his jurors, will set the new standard for global creativity for B2B brands.”
Hirsch spent his formative years at Goodby Silverstein & Partners, Leo Burnett, and an agency he co-founded, Division of Labor. At GS&P, he crafted memorable work for Nike and Cracker Jack. At Burnett, he relaunched Chef Boyardee with a film that still circles the internet, and he also co-authored the Amazon charting book “Stop Tweeting Boring Sh*t.”
“We have seen a rise in creative B2B work winning across the Lions in recent years, including two Grands Prix in 2021, so now feels like the right moment to launch the Creative B2B Lions to benchmark creative excellence in B2B,” said Susie Walker, VP Awards and Insight.
“This award will set a global standard, elevate the discipline and help raise the bar for B2B creative.”
The Cannes Lions Awards will open for entries on 20 January.
