Together with AEA and ACT, we have created a document with 10 basic principles of good practice between producers, advertisers and agencies, in order to bring structure to our processes.
This document represents the beginning of a new stage in which all parties have worked together to draw up a model briefing, production report and a common contract. The new procedure aims to avoid personalities and that all the people involved in this process know it in detail. This will be the key to making more informed decisions.
This agreement between associations shows the collaborative work between the different parties concerned in the process of creating an advertising campaign, a new stage of dialogue and teamwork for transparency.
