Luum Awards is here, a new global advertising festival with a social cause. With a unique format, where only golds will be awarded and the registration of cases is free, Luum Awards is launched with a select group of juries that will award social and environmental causes.
With a multidisciplinary team, made up of leaders responsible for communications from the main international NGOs and directors of the most prominent multinational and independent creative agencies, Luum Award will award the best creative works that promote social and environmental causes from the 5 continents.
This initiative is part of a new generation of festivals, with 7 new proposals:
- Golds Only: Luum only delivers Golds, there are no second or third places.
- Free registration: Registration of cases is free and only the winners pay prize fees.
- Equality: There are no presidents of the jury, nor are there academic hierarchies. All the juries are of the first level and their evaluations are given in different moments of judging.
- Democratic: All participants, regardless of their size, brand or nationality, are given the same number of spaces to load their tickets at no cost.
- Equity: Luum meets gender quota: 50% of the juries are men and 50% of the juries are women.
- Diversity: The jury is composed mainly of talented advertising and marketing professionals from the 5 continents; but also professionals from recognized associations, communities and governmental and non-governmental entities participate.
- Luum Awards is the only global festival that exclusively rewards messages of social and environmental awareness.
Another interesting academic proposal is the launch of a category that rewards the positive essence of the message.
In other words, those brand stories that, in addition to their commercial intent, seek to raise awareness of issues such as empowerment, equity, family and other human values necessary for a more positive society will be awarded.
“This is the best opportunity to show that we are agents of change, being much more than just great ideas for companies and advertisers” they say from the organization.
On November the 4th, we will meet the winners of this very original space.
We encourage you to participate, here you can find all the necessary information to register. The deadline ends on September 19. Don’t leave it all for last!
