We love international events and we can’t miss this one. Grab a pencil and mark these days on your calendar: AICP Week is already here!
From Tuesday 27th July to Thursday 29th July the AICP Week 2021 will take place virtually – Consisting of The AICP Post Awards, The AICP Next Awards and The AICP Show.
Throughout these three sessions, the excellence of the sector, the ingenuity and creativity of our industry will be celebrated. It will have a new feature: a live chat function that will allow us to celebrate our work as a community.
The most awaited week is full of surprises this year, and here at the APCP we are sharing some of them to you! From the hand of a very special guest and AICP jury member…
We talked to Blanca Aysa, Owner & Managing Director of Plan B, which is also a sponsor of the APCP.
Blanca told us more about her feelings as an AICP jury member and what it has meant on a professional level to be part of this international event.
On a professional level, this role as a juror has given her the opportunity to realise her work and her work, how that energy and desire to work that began 20 years ago in Barcelona with Plan B is now being recognised at an international level.
Being a jury, as Blanca told us, is a perfect opportunity to “not only be in advertising at a national level, but also at an international level”.
For Blanca it was not the first time she had participated as a juror at an international level, and the experience marks the path.
“The role of jury is very important as it marks the guide to international recognition and at the same time allows you to get to know emerging talent from other countries broadening your horizons”.
If there is one thing Blanca has inspired us, it is not to stay in the banal of our work and to discover more.
“Being able to judge the works is a way of investing my time learning from others and not only evaluating the work of the colourists, a discipline that she examines, but judging the work as a whole that is presented in a balanced way in each material”.
It only remains for us to thank Blanca and the Plan B team for being part of this great family, APCP, which inspires us and makes us grow together every day.
