The Gala of the National Creativity Awards 2021 organised by the c de c took place on 19 June.
Once again, the Kursaal in San Sebastian was full of talent!
The National Creativity Awards were presented in person and among the winning pieces there were many of our production companies!
The presenters and entertainers of the evening were Pantomima Full, who made us laugh and smile talking about the classics of the life of those of us who work in advertising, such as the famous “changes” of the clients and the “give it a go” of the seniors.
Judith Francisco, president of the c de c, opened the gala by talking about the relativity of the concept of time and the elasticity of the future.
Guille Viglione, director of Días C, focused his speech on three words: “transformation, embrace and thank you”. He reflected on the importance of ideas and of working in a transversal way and with different disciplines. He closed by saying thank you for celebrating this day together.
The winners of the c de c de honor were José Luis Esteo and Daniel Solana, both of whom shared their joy, emotion and great gratitude for what this profession has given them.
The winner of the Juan Mariano Mancebo Award: Guilherme Pinheiro, with a special mention to Andrea García and Marta Galán.
Cima Award to Gettingbetter for the #NoMoreMatildas campaign.
The awards were deliberated online by the fifty members of the jury and with the president in Tasmania. There was a lot of talent and creativity in all the pieces submitted and selected. Here are the winners from the APCP production companies:
ESTRATEGIA – PLATA
Big good – McDonald’s – TBWA | Only 925
Navidad – Disfrute en vida Navidad – Campofrío – McCann | La Joya
ESTRATEGY – GOLD
Cierra videollamada, abre EVO – EVO Banco – Sioux & Cyranos | Havas Media | Pueblo
CONTENT – SILVER
Vecinooo – #MiStoryMi10 – Xiaomi – Casanova| Only 925
INNOVATION – GOLD
Lola – Con mucho acento – Cruzcampo – Primo | Ogilvy
CRAFT
SILVER – Art Direction
Vecinas – Compartir como nunca – Lotería de Navidad – Agosto
CRAFT – Direction of photography
SILVER – No censures lo que sientes – La Prohibida – &Rosàs | CANADA
BRONXE – Corazón loco – Corazón loco – La Quiniela – China | Lobo Kane
CRAFT
SILVER – Production Management
El tiempo nos hace mejores – Toyota | Harry
CRAFT
GOLD – Copywriting
GOLD – Art Direction
Lola – Con mucho acento – Cruzcampo – Primo | Ogilvy
CRAFT – Direction. Realisation.
GOLD – Alive – Cupra – &Rosàs | CANADA
BRONZE – El hotel – Vive como si nadie te conociera – Seagram’s Gin – China | Agosto
CRAFT
GOLD – Special effects
Lola – Con mucho acento – Cruzcampo – Primo | Ogilvy
CRAFT
BRONZE – Casting and Direction of Actors
Cierra videollamada, abre EVO – EVO Banco – Sioux & Cyranos | Havas Media | Pueblo
Mascarillas – No nos rendimos – Lotería Nacional | Sorteo de El Niño – Pueblo | Contrapuntoç
CRAFT
BRONZE – Graphic design
Lola – Con mucho acento – Cruzcampo – Primo | Ogilvy
IDEAS
SILVER – Disfrute en vida Navidad – Disfrute en vida Campofrío McCann | La Joya
SILVER – Big good – McDonald’s – TBWA | Only 925SI
SILVER – Cierra videollamada, abre EVO – EVO Banco – Sioux & Cyranos | Havas Media | Pueblo
BRONZE – Corazón loco – Corazón loco – La Quiniela – China | Lobo Kane
GOLD – Lola – Con mucho acento – Cruzcampo – Primo | Ogilvy
Concha Wert, general director of the Club de Creativos, took the stage to present the video by Edu Pou, president of this year’s Awards Jury.
A standing ovation filled the Kuraal and the entire audience rose to their feet before she even spoke.
Concha said that she had just recived a WhatsApp message to Edu, who was following the gala at the same level as he had participated from Australia during the whole deliberation process. At that moment it was 5am in the morning in Tasmania.
And… from Tasmania the video of Edu Pou revealed the Grand Prize which went to the work of the APCP production company Primo…
Lola – Con mucho acento – Cruzcampo – Primo | Ogilvy
Concha Wert invited the Ogilvy team on stage, adding that they themselves were the first interns to pick up the first Día C award at the gala.
CONGRATULATIONS TO ALL THE WINNING PIECES AND THE TEAMS THAT MADE THEM POSSIBLE!
