Spain, being the invited country (commonly known as “Country of Honour”) of this year’s Marché du Film, occupies a great representation within the activities organized as part of the program. In this way, recognizing also the role of our country within the audiovisual industry, APCP is present at the Cannes Festival through the Official Section, in which associated producers are located with their projects.
In France, being participants in the festival, will be Blur, Antiestático, Mamma Team, among others.
In addition to this and due to the growth of advertising production, Variety magazine has dedicated two special articles to Spain analyzing this process and how advertising has also made a leap towards fiction. In one of the articles written by Emiliano de Pablos, Adriana Piquet (General Director of APCP), describes how the speed of processes in advertising favors fiction production: “There is a great influence [between advertising and film shoots]”. Our sector laid the foundations for agility in permits, short deadlines for setting up an international production and dealing with foreign clients”.
Fabia Buenaventura, from ICEX, also delves into this issue: “Spot producers are increasingly dedicated to fiction and services, service companies produce fiction, fiction producers provide services: it is a continuous flow of resources. It is a symptom of industry growth, consolidation with resources that flow according to market demand”.
You can read the full Variety article here:
https://variety.com/2023/tv/global/house-of-dragon-vampire-academy-spain-filming-1235607885/
https://variety.com/2023/tv/global/netflix-amazon-spain-investment-1235607564/
