We would like to once again congratulate the winners of the Eficacia 2021 awards to make a special mention of those advertisers and agencies that choose to carry out their campaigns with APCP producers certified by AENOR, who together achieve winning great national and international prizes.
These have been the winning campaigns with productions shot by associated production companies:
- Great prizes for efficiency: Cruzcampo »With a lot of accent» produced by Primo Content.
- Best Integrated Campaign: Gold for Cruzcampo and Ogilvy »With a lot of accent» produced by Primo Content, and Silver for McDonald’s and TBWA »Big Good» produced by Only925 and Bronze for Ikea and McCann »Sustainability» produced by Blur.
- Most innovative strategy: Gold for Pikolin and Oriol Villar »Pikolin-Active Pik» produced by Bambina and Bronze for McDonald’s and TBWA »Big Good» produced by Only925.
- Best Product / Service Campaign: Gold for Evo Bank and Sioux Meet Cyranos »EVO Smart Mortgage» produced by Pueblo, Silver for Campofrío and McCann »Finíssimas, Cuida-t +» produced by Pueblo Films, Silver for Mahou San Miguel and El Ruso de Rocky »Mahou 0,0 Tostada» produced by Seven Senses and Bronze for Bankinter and Sioux Meet Cyranos »From rap to Balada» produced by Blur.
- Best Tactical Action: Gold for Estrella Damn and Oriol Villar “Chefs” produced by Bambina, Gold for KFC and PS21 »La Infame» produced by Harold and Bronze for “Plátano de Canarias” and LOLA MullenLowe produced by Harry.
- Best campaign in their own media: Gold for KFC and PS21 »Always In», Silver “Getafe C.F.” for Getafe C.F and The Russian Rocky produced by Lobo Kane.
- Best Campaign through Earned Media: Gold for Cruzcampo and Ogilvy »Con mucho accent» produced by Primo Content.
- Internationality: Gold for Burger King and DAVID Madrid »Restaurants. Stevenage »produced by Landia, Gold for Doritos and & Rosàs» Stax »produced by The Gang and Silver for Ikea and McCann» Activists »produced by Blur.
- Brand Social Relevance: Gold for Samsung and Cheil »Technology with Purpose» produced by Somos5.
